M-PESA Now Commands 85% of Kenya's Market Share
Lipa Na M-PESA is a cashless payment service offered by Kenya's largest telco company, Safaricom. It facilitates business transactions, including paying and receiving cash from clients and other businesses. This cashless payment method allows businesses to make higher transactions that are more secure and integrate well with the business systems in Kenya. The popularity of cashless payments is on the rise primarily through the use of mobile devices. A couple of advantages that this form of cash transaction comes with are now clear to most businesses in Kenya. That has been a drive towards the increasing adoption. Fortunately, the parent company takes note of that and commits to improving the service. According to CEO Peter Ndegwa, Safaricom continues to incorporate more elements and tools to enable businesses to manage their enterprises. Besides, the COVID-19 pandemic has led to an escalation in the use of this service. People are trying to avoid the physical handling of cash.