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 Strategies To Help Small Businesses. Are you a startup owner with a limited budget? If so, there are many other entrepreneurs and business owners in the same position as you, who want to get more funds for their future goals.  Reducing your startup cost allows you to increase profits for your business. This article provides practical tips on how to keep costs low for a healthy startup growth prospect. Walk with me to your future! #1. Prioritize through planning You'll likely find it incredibly easy to make a massive list of startup costs. The trick is sticking with what's necessary to operate effectively while minimizing any additional costs. And to do that you need to develop your business plan. Create a list of all items your business needs to start and operate, including things like computer equipment, POS systems, office supplies, furniture and salaries. This will help you build out the financial section of your plan and forces you to estimate realistic startup costs. By

   6 Key Roles to Build an Efficient Marketing Team. When building a marketing team, you need to have the proper structure in place to be successful. There are a few essential roles you need to have a strong foundation in your marketing department. Here are the six roles that you need to build a strong team. Strategy lead This role is your overall team coach. You need someone who can guide the department in one direction and set goals and KPIs. They are responsible for planning and executing strategies that drive brand consistency and increase revenue. They manage the budgets, calculate ROI, communicate with other departments in the company and delegate tasks. They are an experienced strategic marketer who has ideally worked in multiple aspects of marketing and understands the overall ecosystem of the team. Content creator The bread and butter of your brand should be in the messaging. They are responsible for ensuring that the content aligns with the strategic direction of the overall

 Growing your Startup The Right Way. Many different issues must be considered when starting a small business . It is important to plan properly and avoid common pitfalls. As you decide whether or not to start a business , consider the suggested don'ts below: #1. Don't think too highly of yourself Here's an easy rule of thumb: never say "Do you know who I am?" Most business owners don't make it that blatant, but many people whip out some form of the I'm too important for this card. Maybe the line is too long at the grocery checkout counter or the service isn't sufficiently "personal" enough at the apple store. It may be true, but it doesn't mean your time and satisfaction are more important than everyone else in the same situation. People will always like you better when you don't act like you know you're somebody, or that you think it entitles you to different treatment. The last thing your company needs is stories being passed ar

 Tips to Grow Your Startup. What makes a business successful ? There is no one thing all entrepreneurs have in common; there's diversity in the type of mindset it takes to be a leader. However, there are certain qualities and traits that will certainly make the path to success easier for you, and everyone around you. Discover the 5 essential do's for entrepreneurs that will help steer your business to success. #1. Ask for outside advice Simply put, it's virtually impossible for you and your team to have the best knowledge in every situation. The most successful businesses were more likely to report seeking outside advice through such means as forming an advisory board or using external consultants. Another recent study found they produce huge benefits for small and medium-sized businesses, including substantial gains in sales and productivity. #2. Do have noble intentions Let's get a big one out of the way right away- be transparent and noble in everything you do. Don&#

 Choosing the Best for Emerging Markets. How you enter a market often dictates whether you'll be successful there . A key step when expanding to a new market is choosing the best market entry strategy for your business. There are a few ways to enter an emerging market. You must choose one that will work best for your business. Whether you're looking to enter a global or domestic market, here are several types of market entry strategies to consider. #1. Exporting /trading  One way to enter a new market is through exporting goods. This strategy allows you to enter several markets simultaneously. You can assign a local distributor to conduct transactions with your buyers. The main advantage of working with local distributors is access to their existing client base. They also have experience in the local market and will be able to share insights with you. The downside to this, however, is that you will be dependent on your local distributor. You will have little control over your s

Telecommunications giant Safaricom has expanded its usage of the popular overdraft service – Fuliza. Fuliza has been a key service for many M-Pesa customers, as they would be able to send money and pay bills even if they don’t have enough money on their M-Pesa accounts. According to data shared by Techweez, the service registered over 1.7 million users daily in the company’s first half of the financial year 2021/2022. During the same period, Ksh242.6 billion were disbursed on Fuliza, an increase of 62.4 percent, compared to the same period the previous financial year. With many Safaricom customers embracing Fuliza, the service, they would only use it for payment of bills, and sending money to other people. However, customers can now use the service to buy airtime. You can buy airtime to your phone or another person’s number, even if you have outstanding Fuliza debt, as long as you have not exhausted your limit. For now, the Fuliza for airtime purchase is only through the STK menu – it

 Ensuring Client Satisfaction to the Maximum. Customer satisfaction is the key to successful business development . Putting efforts towards increasing customer satisfaction is the primary step towards elevated customer experience. With the rising competition, acquiring new customers can cost five times more than retaining an existing customer. With that in mind, let's dive into the 7 best and quality ways to ensure that your customers are satisfied and get to do business with you more often. #1. Understand your customers Understanding customer psychology should be the focal point of every business and meeting their needs will help to deliver a better experience. When businesses operate under a cyclical process of anticipating, identifying and meeting customer needs, you can expect quick positive results. Knowing your customer's preferences, interests helps you to connect through personalized conversations that strengthen your relationship. Research shows that 48% of customers e

 Working Smarter in 2021. Technological advances, customer expectations and especially globalization have increased the need for higher productivity .  How productive is your organization? Your answer to this question directly impacts your ability to scale and grow your business. If business growth is one of your priorities, focusing on increasing the productivity of your workforce is essential. #1. Use technology in your operations. Web-based technologies enable you to dramatically improve how you run your business. You're a good candidate if you are: looking to increase market share aggressively pursuing cost reduction or greater efficiency preventing customer service problems Production management tools range from spreadsheets to off-the-shelf software solutions or business-specific, custom-developed applications. Here are some examples: Use smart inventory control systems. Use e-purchasing as an alternative to procuring materials. Online and order management systems integrate

  How to achieve success is simple. In reality, there is no secret on how to achieve it. If you set small goals at a time, you will get there no matter what. The real deal is, how to achieve those goals and this is what makes the difference. In this article, I want to share with you the three factors that helped me achieve my goals. What is success first of all? Success is t he accomplishment of an aim or purpose. Three factors that influence success are visualization, believe and action. 1. Visualization. This is the critical step to success. You will be successful as soon as you can see yourself successful. Imagining that you are able to do what you wish and have the freedom and lifestyle you desire is the first step.  This will drive you to set goals and make them happen. It will become part of your life. This is the end goal.   2. Believe Believe is what transform the vision into a reality and the self-confidence that we can get it done. I am sure that you have heard stories about

 Mistakes to Avoid. Marketing is an essential part of promoting your small business and growing sales. Yet too often small business owners try new marketing tactics without measuring the results and knowing how it aligns to their goals.  Irrespective of the type of products you sell, you will need marketing strategies to make yourself known. Even though you sell the best product in the world, you need people to know about you. Thus you should concentrate your efforts around developing marketing strategies to promote your online business and reach your target audience. An effective business is a finely tuned gadget. In order to maintain your commercial enterprise walking easily, it's far essential to prevent making mistakes. Walk with me as I take you on this short but essential journey: #1. Not having clear targets Lots of business human beings start an organization without clear targets. They fail to establish functional dreams for his/her advertising and also as a result establi

 Digital Marketing Mistakes. Hitting seven figures in your business is a milestone to celebrate. Too often, however, entrepreneurs are heading for this magical number only to fall short. Digital marketing has become a must do for businesses, yet many companies are making errors that are holding back their growth and giving the edge to their competitors. Most businesses now have websites and at least a basic social media presence, but they often don't use these tools effectively, resulting in a poor return on investment and frustration for busy entrepreneurs.  The good news is that it's never been easier to create a web presence with free and low cost service that require no programming know how. Easy to create social media pages have also made it simpler to get online. For one reason or another, your product or service isn't reaching its full potential and it may be one of these 5 things that is holding you back from growth. #1. Trying to do it all at once Many entrepren