7 BEST STRATEGIES TO ENSURE CUSTOMER HAPPINES

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 Ensuring Client Satisfaction to the Maximum.



Customer satisfaction is the key to successful business development. Putting efforts towards increasing customer satisfaction is the primary step towards elevated customer experience. With the rising competition, acquiring new customers can cost five times more than retaining an existing customer.

With that in mind, let's dive into the 7 best and quality ways to ensure that your customers are satisfied and get to do business with you more often.

#1. Understand your customers

Understanding customer psychology should be the focal point of every business and meeting their needs will help to deliver a better experience. When businesses operate under a cyclical process of anticipating, identifying and meeting customer needs, you can expect quick positive results. Knowing your customer's preferences, interests helps you to connect through personalized conversations that strengthen your relationship. Research shows that 48% of customers expect specialized treatment for being a loyal customer. When the customers are satisfied they turn out to be the best brand advocates sharing their success stories and experiences.

#2. Respond to customer concerns faster

Delay in response time is one of the key reasons for customer's frustration and creates a negative service experience. Unhappy customers are more likely to share their experience with bad word of mouth. Businesses should focus on addressing customers' concerns faster and going beyond their expectations to make them happy. Research shows that 82% of customers say that the number one factor to great customer service is having their issues resolved quickly.

#3. Treat every customer as if they were a VIP

Give every customer the same excellent treatment as you would like to receive yourself. It's as simple as that! You could use some of the following approaches:
  • Thank your customers for their business, both in person and also printed on the receipt.
  • Make a real effort to help your customers and assist them in every way you can. 
  • Keep your promises and integrity. If you say that you will contact them to let them know when an item is back in stock-be sure that you do! Every so often, businesses forget or fail to get back to their customers, who might very well find another supplier in the meantime.

#4. Help your customers help themselves

Self service support works well as one of the alternative methods to reduce the customer service gap. 90% of customers now expect a brand or organization to offer a self-service customer support portal. It is most often deployed in the form of user forums, videos, tutorials, a comprehensive knowledge base, etc. The benefit of having self service portals is to improve team productivity. By providing a hub of information, you allow customers to assist and educate themselves on their own terms and pace.

#5. Keep measuring customer satisfaction

Studies show that 91% of unhappy customers will never come back to a business they believe is below par. By frequently measuring customer satisfaction, you can reduce the number of unsatisfied customers and prevent customer churn. An effective and easy way to measure and improve customer satisfaction is using an online survey tool from a survey provider.

#6. Deliver a consistent experience across all channels

9 out of 10 consumers want an omnichannel experience with seamless service between communication methods. Customers expect excellent consistent experiences across multiple channels as they use them to reach out to brands. And when the experience is not consistent they get frustrated and switch to another brand. What it means in simple terms is be where your customers are. Being omni channel helps you to streamline all the conversations across all channels like websites, Facebook, mobile apps and many others. You can seamlessly engage customers over their preferred channels breaking all the silos and deliver an omnichannel customer experience. 

#7. Improve your product or service

You should constantly strive to improve your product or service based on customer feedback. For instance, if the customer requests features you can't deliver, always update them on the progress. This lets you keep customer satisfaction levels high.

Final Thoughts...

As customer expectations grow, the drive to improve customer satisfaction also continues to grow. In a nutshell, delivering a better experience:

  • Increases customer satisfaction and keeps your customers coming back. In simpler terms, more loyal customers are worth the investment.
  • A higher customer satisfaction rate can be directly linked with increasing topline revenue of businesses.


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How to make money online? Find out more here


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer 

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