5 INCREDIBLY USEFUL TIPS FOR NAMING YOUR START UP.

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 Tips For Small Businesses.




Entrepreneurs fret over packaging and host of other details as they started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on.

The wrong name can do worse than fail to connect with customers. It can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.

Whether you are a new small business owner or you're trying to launch the next big tech startup, these tips can help you choose the perfect name for your company.

#1. Keep it simple, short and scalable

This is one of the best tips that you can follow to name your company. You should choose a name that is simple, short, scalable and memorable. Another common mistake that startup owners make is to choose names that are too restrictive. You should use a name that stays relevant even when you scale or pivot your startup business in the future and add new services or products. 

#2. Conduct a thorough internet search before naming your startup

Once you have determine a name you like, do a web search on it. More often than not, you will find that someone else is already using that business name. While that won't be a total showstopper, it should give you pause.

#3. Use a name that conveys some meaning

Ideally, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like Google, Yahoo or Zappos have some appeal due to their catchiness, these kinds of names will cost you a lot more to brand.

#4. Be careful with creative misspellings

Intentionally misspelling words has been a naming trend, especially for tech startups and ecommerce business. This naming method's benefit is that it's much easier to find an available domain name and social media handles. However, this naming techniques can make your business name difficult to remember and explain. Before using this naming style, be sure to weigh the pros and cons.

#5. Beware of initials

They are so boring. Yes, IBM and 3M have gotten away with initials, but these are multibillion-dollar corporations that have been around for decades. You can do the same when you've brought in billions of dollars over a hundred years. Until then, rely on a name that is interesting.

Final Thoughts...

A brand is so much more than a name. Yet, your small business name can distinguish it from other companies in the same space. Think of a brand name and domain that will give your startup business the unique and strong online presence that needs to succeed. These tips for naming your startup business will help you move in the right direction.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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