5 INCREDIBLY USEFUL TIPS FOR NAMING YOUR START UP.

By

 Tips For Small Businesses.




Entrepreneurs fret over packaging and host of other details as they started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success, rather than just slogging on.

The wrong name can do worse than fail to connect with customers. It can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.

Whether you are a new small business owner or you're trying to launch the next big tech startup, these tips can help you choose the perfect name for your company.

#1. Keep it simple, short and scalable

This is one of the best tips that you can follow to name your company. You should choose a name that is simple, short, scalable and memorable. Another common mistake that startup owners make is to choose names that are too restrictive. You should use a name that stays relevant even when you scale or pivot your startup business in the future and add new services or products. 

#2. Conduct a thorough internet search before naming your startup

Once you have determine a name you like, do a web search on it. More often than not, you will find that someone else is already using that business name. While that won't be a total showstopper, it should give you pause.

#3. Use a name that conveys some meaning

Ideally, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like Google, Yahoo or Zappos have some appeal due to their catchiness, these kinds of names will cost you a lot more to brand.

#4. Be careful with creative misspellings

Intentionally misspelling words has been a naming trend, especially for tech startups and ecommerce business. This naming method's benefit is that it's much easier to find an available domain name and social media handles. However, this naming techniques can make your business name difficult to remember and explain. Before using this naming style, be sure to weigh the pros and cons.

#5. Beware of initials

They are so boring. Yes, IBM and 3M have gotten away with initials, but these are multibillion-dollar corporations that have been around for decades. You can do the same when you've brought in billions of dollars over a hundred years. Until then, rely on a name that is interesting.

Final Thoughts...

A brand is so much more than a name. Yet, your small business name can distinguish it from other companies in the same space. Think of a brand name and domain that will give your startup business the unique and strong online presence that needs to succeed. These tips for naming your startup business will help you move in the right direction.


Does your business need a virtual customer representative for your website? We are here to help you reach your goals... Reach us here...


You can learn more about our market entry expertise or get in touch to discuss a potential project.


Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here


Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

Comments

Post a Comment

Popular posts from this blog

Make Money Online Today (Step By Step Guide)

By
Image
Gone are the days when you had to open a storefront to start earning. The internet has changed the game. Today, you can do business in a remote location: no shop, no stocks. Interesting? Well, you don’t have to own the products. All you need is to have that client and come up with how the commodities reach them. Additionally, the internet has opened up a lot of income-earning opportunities. From your couch, it is possible to see your money grow. Such is the case when you join First and Fast Communication System Company (FNFCOM). How does it work? Well, fnfcom is an online airtime distribution system enabling you to have sufficient top-up. Besides, the company seeks to help you out of those mobile debts, the likes of Fuliza, Mshwari, etc. It is time to get out of the cycle of debts. So, how do you go about it? Sign Up at fnfcom The first step is to create an account at fnfcom.   Go to your browser and load the website www.fnfcom.com . It takes you directly to the   ...
Read more

4 SECRET TECHNIQUES TO MAKE YOUR BUSINESS MORE AUTHENTIC

By
Image
 The Untold Secret to Mastering Authenticity. There's something to be said about authenticity in business . It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result? A much more enriching and personable work experience and an irresistible magnetism that attracts new business. Authentic people and things are the real deal. And when it comes to business, this matters more than you may think. Take a look at the following techniques to build and maintain authenticity in business. #1. Use storytelling Authentic people and things have stories behind them. These stories back up claims and highlights how they got to where they are today. An authentic meal? Passed down from generation to generation. An authentic artifact? Found through an excavation in some part of the world. An authentic business? Started in the basement of a factory, built up through years of struggle, determination and grit. You need to be a storyteller. A...
Read more

TOP 5 REASONS WHY YOUR BRAND NEEDS LOYALTY PROGRAMS

By
Image
 The Hidden Secret To Brand Awareness. As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands. To succeed, you need to create an engaging customer experience. A well-designed and well-executed loyalty programme c an help you retain existing customers, attract new customers, reduce turnover and drive profits. Customer loyalty should be easy. And, by combining the ability for customers to pay for goods and reap the rewards via the same marketing channel, it really is easy. There are 5 primary reasons why your business should have a loyalty program:- #1. Grows your business through referrals The first stage of operating a successful business is chasing and maintaining customers. Without them giving you their money, your business ceases to exist. The second stage is one that, sadly, many businesses never get to getting current customers to bring in...
Read more