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 The Hidden Mystery Behind Tools For Shooting Business Videos Professional video for business has become a must have marketing tool. New customers who are considering working with your business will gain a great deal of trust by watching you and your team on video. One of the most frequently asked questions is about what video production equipment you need, especially what gear you need to start a video production business.  You can use video marketing in your business to share product demonstrations, customer testimonials and share valuable information that can help future clients and customers.  Here are some quick thoughts on a starting equipment list for a video production. #1. Video camera Without the right video camera, you are helpless to proceed with your video recording or shooting project. You could spend months researching the best video camera for recording videos for your business. However, the reality is that most cameras today will record either 1080p or 4K quality vide

The Communications Authority of Kenya (CA) is set to make fresh cuts on the rate mobile phone operators charge each other for interconnecting customers, signaling lower call tariffs. The regulator said time was ripe to review the charges commonly referred to as mobile termination rate (MTR) to match shifts in technology that have made mobile telephony more efficient. “Owing to the passage of time, changes in the market as well as the macroeconomic environment, the authority now wishes to carry out a review of the telecommunication interconnection rates using benchmarking technology,” the CA said in a public notice. Industry data shows that the rate has been falling gradually from a high of Sh4.42 in 2011 to the current Sh0.99, which has been in place since 2015, marking a freeze of more than five years amid intense lobbying by some top telcos. The fresh plans to cut the rate could spark a price war should mobile phone operators opt to lower call tariffs for their customers. A previous

 Cracking the YouTube Engagement Code One under-used, yet extremely effective social network platform that I'm sure you've heard about is YouTube. The video marketing platform hosts a tremendous amount of online content on a wide range subjects, making it one of the most popular social media channels of modern day. Since 2005, video marketing has grown in popularity as one of the most engaging tools available. No matter what industry you are in, video has become the go to content format for people researching products before buying them. Online unboxing of products, road tests and tear-downs have become a form of entertainment. Video content educates and engages your audience and helps to grow your brand personality. The more brand trust and familiarity there is, the better will be your conversions. With that said, YouTube engagement is crucial to your channel's success. When done right, you build an authentic relationship with your viewers and community at large. They'

 How To Choose The Right Keywords You probably already know that keywords are important for SEO but what do we actually mean when we talk about SEO keywords? How can you find the right keywords for your website and more importantly, how to use those keywords in your content and maximize your SEO? Picking the right keywords and keyword phrases is one of the most important steps in successful search engine optimization (SEO). Increasing traffic to your site is a priority, but attracting the right audience is a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it. Here is how you can choose the right keywords for your content in 7 easy steps. #1. Analyze search Intent Search intent helps identify what keywords to select based on why people search. They're divided into three categories: Navigational - The user wants to find another web page Informational - Researching a topic Commercial - Desire

 Ways Community Forums Benefit Businesses. Community forums are where your customers connect and collaborate. They can also help you provide better support and boost brand loyalty. A 2015 survey found that 15% of all internet users read or comment on discussion forums. But why in the age Facebook and other social media sites are forums still used so extensively? People love to gather in groups and discuss the topics they're most interested in, whether it's in person or online. That's why online platforms are becoming more popular as the days go by. Many consumers nowadays turn to community forums when they need information or support from their favorite brands. These online platforms are where users can come to ask questions, enter into debates, share knowledge and discuss topics of common interest. In many cases, users can get information about how a product works or ask questions about specific features. Indeed, community forums provide a multitude of benefits. They pay

 Tips to boost your SEO Results YouTube is the second largest search engine in the world, second only to its parent company, Google. 8 out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices.  Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search. With these tips, you can create a solid  YouTube SEO  strategy. #1. Pick your keywords wisely Before you can boost YouTube SEO, you need to select the right keyword or phrase for your video. Keywords often land video titles and metadata, and when spoken in the audio,

 Customer Retention Tips Businesses work hard to attract customers through a mix of marketing, social media and brand strategies. You've invested a lot of time and effort not forgetting money in order to gain customers' trust. It only makes sense that you want to hold on to them. Customer retention is more valuable than customer acquisition. Some people say it  costs five times as much  to earn a new customer than it does to retain an existing one. Others say that retaining customers is  seven times more valuable . And finally, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.  To improve customer retention, you have to look at your entire customer experience. The customer experience involves everything customers think and feel when they encounter your brand. Now let's outline some tangible ideas you can apply to improve customer retention . #1. Set realistic expectations Setting realistic expectations is so important i

 Boosting Traffic There were more than 500 million active blogs churning out content in 2019 with even more published in 2020. While we all know it's easy to start a blog, drawing traffic to each new post requires quality writing an SEO strategy, authority in your space and dedication to content promotion. Wondering how you can  get more views and traffic for your blog?  Most bloggers will tell you that getting your blog noticed is all about publishing great content. However, the truth is that there are many other factors involved in increasing your traffic and raising awareness for your blog. Here is a list of smart ways to help you do exactly that: boost your traffic and get your blog noticed. If you want to take your blogging efforts to another level keep reading! #1. Be Strategic about your content If you want to increase blog traffic, the best thing you can do is quite simple create better content. You've probably heard this before- the term ''content us king'&

 Guidelines to a Long Lasting Client Relationship Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What's the difference? Client strong relationship . It's a well known fact that long-term clients spend more over time, which can have a big impact on your bottom line. A research was done and it was found that a 5% increase in customer retention can produce more than 25% increase in profits. So if you want to build a small business that stands the test of time, you need to focus on building relationships with clients and making those relationships long lasting. Here are some top tips for creating lasting, positive and mutually beneficial relationships with your clients. #1. Do the work up-front to ensure relationship success Building a lasting relationship with clients starts at the very beginning. If you want your client relationships to last, there are steps you need to take from