5 SIMPLE YOUTUBE SEO TIPS TO RANK HIGHER IN SEARCH RESULTS

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 Tips to boost your SEO Results




YouTube is the second largest search engine in the world, second only to its parent company, Google. 8 out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices. 

Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search.

With these tips, you can create a solid YouTube SEO strategy.

#1. Pick your keywords wisely

Before you can boost YouTube SEO, you need to select the right keyword or phrase for your video. Keywords often land video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts. That's a win-win for SEO. Key words and keyword phrases should correspond with
a) Whatever describes your video accurately
b) The words and phrases that users enter in search engines to find content like yours.
To find out what phrases and keywords people use in search, you'll have to do some keyword research. An easy strategy to find a keyword for your video is to use YouTube's search suggest. Type a word or phrase relevant to your industry in the search bar and see the suggestions that YouTube offers. You can also find keywords from your YouTube search report (in YouTube studio under Traffic sources > YouTube search).
To check if you have a good keyword, search for it on YouTube and see how many ''About results'' it generates. Ideally, you want to find keyword variations with high search volume but less competition so you can stand out from the crowd.

#2. Include Keywords in your title

Your title should tell viewers exactly what they can expect to see in your video. That can be harder than it sounds. Is your title too long? People lose interest and ignore you. Is your title too short? People don't know if it's what they're looking for and they ignore you. Ideally, your title should have around 120 characters, enough to tell people what they're watching, but not so much they overlook it. For example, a title with a more accurate description of your video's content would be ''My cat trying to eat a shoe'' encourages users to click over and watch rather than ''my cat''.
As you craft your title, add a keyword phrase at the beginning, especially if you're doing a series.

#3. Use video hashtags to drive YouTube search results

Across social media Hashtags(#) are now used to help users find content that answers their questions across a range of platforms. You can use related hashtags in video descriptions to help viewers find your video when they search a specific hashtag. Tags specifically help drive search as they make key trends more visible. Once you add a hashtag to the video description, it will be shown above the title of the video and then become hyperlinked. It's also important to remember where you include video hashtags here. If you add in a hashtag in the video title, hashtags from descriptions won't get displayed about the video title.

#4. Customize your thumbnail image

Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people's attention when they look at YouTube search results. A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking. Create something that grabs people's attention and stands out from the crowd so that your video gets noticed. Creating a custom thumbnail is the best way to see results, showing people what your video is about and how it will benefit them is the real key to success.

#5. Add YouTube cards and end screens

YouTube cards are preformatted notifications that encourage people to take desired actions during your video. Once set up, cards appear in the top right of your videos for users to click on and explore. Since YouTube aims to keep people on YouTube, cards are a great way to boost your ranking. You can add up to five cards in a video. Cards can include various CTAs, such as directing viewers to another channel, donating to a nonprofit, or crowdfunding.
End screens appear after a video finishes and tell a viewer what they can do next. Both cards and end screens can optimize viewer experience and encourage them to watch another video or take further action when they've finished. 

Wrapping Up

Choosing the right keywords, incorporating them into your title, description and tags, and customizing your video thumbnail makes a big difference in your YouTube traffic and success. You can get even more traffic by promoting your videos across all of your social media profiles to reach as many people as possible.


Feel free to comment and share the article with businesses close to you.


Learn more about digital marketing


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Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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