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Showing posts from May, 2021

624 Digital Loan Firms Barred From Sharing Client Data with CRBs

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  The Central Bank of Kenya (CBK) locked out 624 digital lenders and credit-only providers from sharing information on loan payments and defaults last year in the wake of customer complaints. Fresh data shows that Kenya had 1,994 third-party data providers allowed to share borrowers’ loan defaults and payments with Credit Reference Bureaus (CRBs), a 23.8 percent drop from 2,618 firms licensed the previous year. The banking regulator attributed the fall to the ban, which followed an outcry over widespread misuse of the credit information sharing (CIS) mechanism. CRBs are allowed to contact third parties including digital lenders for information on loan payments and defaults for onward sharing to banks, microfinance institutions, and SACCOs. “The decline in numbers follows CBK withdrawal on April 14, 2020, of 491 approvals granted to unregulated digital (mobile-based) and credit-only lenders as third-party credit information providers to CRBs,” the banking regulator says in its Sup
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 Tips on How to Effectively Use Social Media It's easy to set up a Facebook page and begin posting, but that doesn't mean it's easy to effectively use social media. You ca use social media for connecting and interacting with likeminded people. The  right use of Social Media is extremely helpful for businesses as well. It helps them to target a number of prospects and appreciates huge number base. Most of the people spend a lot of time on the internet in order to properly research, analyze and then create the perfect plan that will help you reach many prospects and customers in a lot less time. In order to take advantage of social media's power to reach and motivate large audiences, be strategic and follow these tips:- #1. Plan Create clear goals and objectives with measures to track progress. Connect your social media goals to your organizational goals. Are you hoping to increase attendance at events? Use Facebook and Twitter to build excitement before events and sustai

Why Central Bank Digital Currency Might Disrupt Financial Systems

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  The increased adoption pace of digital technologies is forcing countries to adapt Central Bank Digital Currencies (CBDCs) . This has made many decision-makers set up mechanisms for change in the past five months. A move that will completely disrupt the financial systems. A special report by Fitch Rating insinuates that the rise of private digital payment platforms with a strong network effect could “create oligopolies among payment-system providers.” Private companies could end up controlling so much of individual personal data, a concern that has been raised within the academic circles. Indeed, some governments are also not comfortable with the power of data analytic that these platforms are building around personal data. The US, for example, belatedly stopped Facebook from launching its own cryptocurrency , Libra, for fear that it could undermine the importance of the dollar in world trade. China, too, had its own problems with Alibaba’s Ant Group and Ten Cent’s WeChat Pa

List of 41 Types of Marketing You Need To Know

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Marketing is an old profession that has evolved with time to be where it is today. By the time digital marketing was born – that is in the 1990s, email was the age of most college graduates; but since then, it has evolved into many types – some of which are more effective and relevant than others. For you to be able to make money online effectively on platforms like First and FastCommunication System (FnFcom) , you will need to use one or more of these marketing types. -       Traditional Marketing -       Outbound marketing -       Inbound Marketing -       Digital Marketing -       Search Engine Marketing -       Content Marketing -       Social Media Marketing -       Video Marketing -       Voice Marketing -       Email Marketing -       Conversational Marketing -       Buzz marketing -       Influencer Marketing -       Acquisition Marketing -       Contextual Marketing -       Personalized Marketing -       Brand Marketing -       Stealth
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 Types of Marketing to Use Today Like many of the people who work in the industry, digital marketing  was born in the 90s.  Back then, email was the age of most college graduates, AT&T launched the first banner ad and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then sprouting many more types of marketing. Some are definitely more effective and relevant than others. Here some tips to help:- #1. Traditional Marketing Traditional marketing refers to brand promotion on any kind of channel that has been around since before the advent of the internet. Because information wasn't easily accessible and readily available the majority of traditional marketing relied on outbound tactics such as print, television ads and billboards. #2. Digital Marketing  Is the opposite of traditional marketing, leveraging technology that didn't exist traditionally to reach audiences in new ways. This type of marketing encompasses all ma
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 The Difference between Digital and Social Media Marketing Digital Marketing -  The purpose of digital marketing is to implement a variety of digital channels to grow sales and profits, create brand awareness and customer trust, create value and much more. Those in charge of a digital marketing strategy are responsible for testing strategies, measuring analytics and making campaign changes to determine what strategies work best for a brand or business. Social Media Marketing - Social media marketing focuses solely on marketing strategies distributed across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat and many more. Similar to a digital marketing campaign, it's not necessary to include all social channels in a marketing strategy. When choosing which social media platforms to use, marketers will include the social media channels that best express your brand voice, give you optimal visibility and allow customers to engage with you most. Diffe
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WAYS TO BUILD A POWERFUL NETWORK   Network isn't just about handing out and collecting business cards. It's just about connecting, establishing and building relationships that are mutually beneficial for you and others. It's well known that networking is the key to a successful career. You can have the skills and the education, but without connections, it will be very difficult to get a job or even build a business. With so many personal and professional factors involved, it's important to put your energy toward  building a powerful network . A lot of people have trouble with networking because they are introverted, feel like they are using people and come off as selfish instead of helpful. Here are some tips that will help you, even if you're not a natural schmoozer. #1. Focus on the right people. The secret to networking isn't to attend a networking event and pass out as many business cards as you can. It's not meeting as many people as possible in hopes s
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 GOLDEN RULES OF GOAL SETTING Without goals, you can lack focus and direction. Setting personal goals puts you in the driver's seat, giving you the power to transform your own life into whatever direction you desire. However, in many circumstances, the initial goals we set out to complete are abandoned somewhere along the way. To accomplish your goals, you need to know how to set them. This process begins with careful consideration, followed by ample amounts of hard work in order to achieve what we set out to do. In order to make the most of this process, here are some steps for effective goal setting: #1. Believe in the process The first step to goal setting is having absolute faith and belief in the process. If you don't have the confidence in yourself and your abilities, then you might as well forget about your attempt to achieve your goals. If you are in doubt, look around you. Everything you can see began as a goal in someone's head. Turn your thoughts into a reality.

All You Need To Know About Central Bank Digital Currencies

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Central bank digital currencies (CBDC) have been an important point of interest for the cryptocurrency community for several years. In 2020 and 2021, as COVID accelerated the global movement away from cash, the concept of this new form of money became more popular than ever. So, what are central bank digital currencies? How are they different from cryptocurrencies? Central bank digital currencies are essentially what they sound like–they are digital versions of fiat currencies that central banks issue for the general public. Like other cryptocurrencies, CBDCs use blockchain technology. However, there are some essential differences between CBDCs and cryptocurrencies like bitcoin. Unlike bitcoin, CBDCs are centralized. In other words, a single entity–a central bank–is in charge of issuing a digital currency for the public. The central bank also controls the supply of the CBDC and is responsible for regulating it as part of the financial system. CBDCs have a fixed value tied to the fiat c