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 Tips on How to Effectively Use Social Media





It's easy to set up a Facebook page and begin posting, but that doesn't mean it's easy to effectively use social media. You ca use social media for connecting and interacting with likeminded people. The  right use of Social Media is extremely helpful for businesses as well. It helps them to target a number of prospects and appreciates huge number base. Most of the people spend a lot of time on the internet in order to properly research, analyze and then create the perfect plan that will help you reach many prospects and customers in a lot less time.

In order to take advantage of social media's power to reach and motivate large audiences, be strategic and follow these tips:-

#1. Plan

Create clear goals and objectives with measures to track progress. Connect your social media goals to your organizational goals. Are you hoping to increase attendance at events? Use Facebook and Twitter to build excitement before events and sustain community engagement between events. Do you want to increase fundraising? Share stories through videos on YouTube to connect with potential donors. Track responses. How many re-tweets? How many shares? Clear goals are important.

#2. Determine your audience

Platform preferences are relatively consistent across generations. Facebook is the most popular platform for sharing content across generations and YouTube is the second most popular. What time do you post? Most people consume content between 8pm-12am, but Baby boomers are more likely to be online in the morning and Millennials stay up late. Look up for information for how to reach your target audience before posting.

#3. Customize according to the platform




One thing that you always need to keep in mind is that whenever you are posting some sort of content, then you need to ensure that you are using all the features that are provided at a particular social media platform. So, using images, headlines, content description and other things will be very important for the post. The ultimate goal of every single social media marketer is to make sure that they are able to catch the eye of the people. If you try and optimize the posts that you make in the best way possible, then you can be pretty sure that your posts will be very successful and will get the attention and success that they deserve.

#4. Know the best Social Media Tools for you

To use social media effectively, it is important that you know the best social media tools for you. Some of the tools that you can use for social media automation are:- 
  • Buffer
  • Sprout Social 
  • MeetEdgar
  • Tagboard
  • IFTTT
  • Bitly
  • Tailwind
  • BuzzSumo 
  • Slacksocial
  • Hootsuite
These just some of the tools, you could use one or even more than one depending on the number of audience that you are engaging every single day.

#5. Remember that social media is social

Create an interactive online presence. People don't join networks to be talked at. Platforms are supposed to foster conversation. Engage your volunteers, staff and board of directors. It is likely they would love to share photos and videos about the organization with friends, colleagues and family. After that, your network will grow if you are engaging. Ask questions, share new stories and collaborate with other organizations or thought leaders. Listen to others and be social.

#6. Dedicate time to social media

Staff time is the biggest cost of social media, but it is critical to success. Remember that social media can include many people in your organization. Draw on young volunteers who are confident online and involve senior staff who understand your organization's voice. Having more than one person blogging or tweeting will make your organization more dynamic.

#7. Experiment!

Evaluate and adjust your social media strategy until you find what works for your organization. There are applications that allow you to track clicks, shares and likes so you can understand how people interact with your organization online. Use tools like Facebook insights to help with these metrics. Don't get discouraged if you don't immediately have thousands of followers-creating a strong social media presence takes time! Keep working and be creative! Social media is powerful and if your organization takes advantage of the digital community you will see results.


Do you have other social media tips? Further questions? Want to provide suggestions for future blog topics? Or perhaps you need services of a social media expert? Let me know by finding me here 

You can also make money online in simple easy steps. Find out more here
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Written by: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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