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 Types of Marketing to Use Today




Like many of the people who work in the industry, digital marketing  was born in the 90s.  Back then, email was the age of most college graduates, AT&T launched the first banner ad and the CRM industry was just starting to thrive.

Needless to say, marketing has evolved at breakneck speed since then sprouting many more types of marketing. Some are definitely more effective and relevant than others. Here some tips to help:-

#1. Traditional Marketing

Traditional marketing refers to brand promotion on any kind of channel that has been around since before the advent of the internet. Because information wasn't easily accessible and readily available the majority of traditional marketing relied on outbound tactics such as print, television ads and billboards.

#2. Digital Marketing 

Is the opposite of traditional marketing, leveraging technology that didn't exist traditionally to reach audiences in new ways. This type of marketing encompasses all marketing efforts that use electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.

#3. Conversational Marketing

Conversational marketing is the ability to have one o one personal conversations across multiple channels, meeting customers how, when and where they want. It is more than just live chat, extending to phone calls, texts, Facebook messenger, email and more. When you're getting started, you'll first identify which channels your audience is on. The challenge though is to manage multiple channels without slow response times, internal miscommunication or productivity loss.

#4. Buzz Marketing

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events and community influencers to generate word of mouth marketing and anticipation for the product or service the brand is about to launch.
To track your buzz marketing efforts, it's best to use social listening software to keep a pulse on how your audience is responding.

#5. Personalized Marketing

The goal here is to be thought-provoking and generate discussions so that your brand is associated with positive sentiment. You must consider your position in the market and what makes you unique from competitors. This can help shape your values and what you stand for, giving you fodder for storytelling campaigns.

#6. Brand Marketing

Is shaping your brand's public perception and forging an emotional connection with your target audience through storytelling, creativity, humor and inspiration. The goal here is to be thought-provoking and generate discussion so that your brand is remembered and associated with positive sentiment. In order to begin brand marketing you need to deeply understand your buyer persona and what resonates with them.

#7. Guerrilla Marketing

Is placing bold, clever brand activations in high traffic physical locations to reach audiences in a creative and cost effective way, grow brand awareness and spread the word about your brand. Examples include altering outdoor urban environments, targeting indoor locations such as train stops and promotion during a live event without permission from the sponsors.


There is no right or wrong way to do marketing as long as it's effective for connecting with your desired audience. 

Ultimately you can decide to outsource a marketing agency to do that for you. You can reach one of the best marketing agency here




Written by: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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