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 The Difference between Digital and Social Media Marketing



Digital Marketing - The purpose of digital marketing is to implement a variety of digital channels to grow sales and profits, create brand awareness and customer trust, create value and much more. Those in charge of a digital marketing strategy are responsible for testing strategies, measuring analytics and making campaign changes to determine what strategies work best for a brand or business.

Social Media Marketing - Social media marketing focuses solely on marketing strategies distributed across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat and many more. Similar to a digital marketing campaign, it's not necessary to include all social channels in a marketing strategy. When choosing which social media platforms to use, marketers will include the social media channels that best express your brand voice, give you optimal visibility and allow customers to engage with you most.

Differences between Social Media Marketing and Digital Marketing





1. Participating in virtual platforms is not the same as engaging in digital advertising, although most customers believe. A Digital Marketing strategy is made up of several more components. The most important aspect of Web marketing , which is a subset of online advertising, is social networks. Although it usually refers to few servers, it may also apply to all the other numerous forms of media employed in digital marketing activities.

Although social networks are restricted to the limits of the Web, online marketing attempts to connect with audiences in the social realm through electronic technology is fairly wide.

2. Digital marketing can depend solely on posters for advertising, whereas social networking is widely linked with content content management i.e you create videos or write articles and then use social media to spread it

3. Social advertising is a form of strategy to promote the usage of social networking sites to create exposure and user interaction. Digital advertising, but on the other side is a contemporary marketing strategy that involves using all accessible and premium mobile platforms to advertise goods or services and expand the consumer base.

4. When comparing the impact of a brand commercialized on social networking sites with online technology services, it is evident that social platforms would prevail. This is owing to the customer's immediate reaction in the form of views, shares, tweets and wall posts, which allows for a wider audience to be reached in minutes and therefore digital technology is relatively slow.

In conclusion...

Understanding how social media fits into your digital marketing plan can create a strategy that allows your customers to actively engage with your brand on digital platforms and social platforms. It will create a cohesive brand voice across multiple platforms, increasing customer trust and boosting sales and profit.

You can get more information about digital and social media marketing here

About investments find out more here



Written by: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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