The Hidden Mystery Behind Tools For Shooting Business Videos
Professional video for business has become a must have marketing tool. New customers who are considering working with your business will gain a great deal of trust by watching you and your team on video. One of the most frequently asked questions is about what video production equipment you need, especially what gear you need to start a video production business.
You can use video marketing in your business to share product demonstrations, customer testimonials and share valuable information that can help future clients and customers.
Here are some quick thoughts on a starting equipment list for a video production.
#1. Video camera
Without the right video camera, you are helpless to proceed with your video recording or shooting project. You could spend months researching the best video camera for recording videos for your business. However, the reality is that most cameras today will record either 1080p or 4K quality video. So don't overthink it, and spend too long worrying about which camera is the best. You might be a novice, a seasoned video editing professional, or it might be even a hobby for you to shoot events, the camera is the life of your show. Go full frame from the beginning, if possible, so that you avoid that whole ''should I go full frame and how will it affect my crop-frame lenses?'' question later on. Fix your budget, the kind of shoots you usually do as well as the place to feature your video (theatre, web-only or broadcast) to determine the appropriate video camera for you. Be it a DSLR or an iPhone, documentaries can be shot on anything, but for serious shooting needs a top notch digital video camera from reputed brands is inevitable. Ensure that the video equipment is capable of recording audio with utmost clarity. A lot of people worry about the megapixels of a digital camera. In essence, megapixels are how many dots of light the camera can capture. The more megapixels/dots, the more detail. But megapixels has more to do with quantity rather than quality. In general, for vlogging, any camera over 12 megapixels should be fine to get started with.
#2. Stabilizer
While shooting a video or still image stabilization is a primary factor to ensure a clear and sharp shot. You need t pack a quality tripod and slider in your video equipment gear bag for matchless performance, though you can skip the slider. Holding a camera in your hands to shoot a vlog can be great for short personal videos, but for professional videos for your website, it's essential to have a tripod. You'll need a number of fluid heads to go with your tripods, monopod, slider etc. But obviously, chopping and changing with the same one is an option when you're starting out.
#3. Lighting
Oh yes! How could we forget the very so important lighting when we talk about the list of videography equipment? to make your videos more professional, be aware of the lighting that you choose. While many people cannot afford professional lighting, you can still use natural light to your advantage. Amateur shooting can be managed with a regular LED light attachment that comes with your DSLR camera. Obviously a broad daylight shot can do much better without those additional lights and offer you bright sunny videos. Lights are essential to fill low light conditions to highlight your subject. Also be aware of the too much glare from lighting in the ceiling.
#4. Sound equipment
Most of the videos on the internet are irksome, in spite of being shot with great video clarity. Good quality audio is often more critical than high quality video. People will not continue watching a video that has muffled audio. Yes, people will stomach a bit of grainy footage here and there, but hearing terrible audio is like scratching your fingers down a blackboard! While your camera has a built in microphone, it's typically in a fixed position on the front of your camera. This limitation means that unless you have the lens directly in front of your subject, the audio may not pick up very well. For this reason you need to invest in a quality microphone that can improve the sound quality of any video you shoot. Also remember to invest in a pair of good quality over the ear headphones that block outside noise. Doing this will let you hear what your mic is recording. Any marketing video will be instantly improved by high quality audio.
#5. Editing software
Once you have recorded the video, the next step is to edit and share them. Of course, you can pay a professional editor to create your videos. However, this can be expensive in the beginning. There are many great tutorials online that can help you improve your skills as an editor and also many free templates and royalty free music.
Video is your virtual sales team. Investing time and money into professional video can seem like it doesn't offer as much return as other mediums like social media or Google Ads. Video works for you to build trust, social proof and rapport with your audience. The more videos you create, the more chances you have to make an impact on your audience.
I hope this discussion on video production equipment has been helpful. Don't forget to check out how you could make money online here.
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