Boosting Traffic
There were more than 500 million active blogs churning out content in 2019 with even more published in 2020. While we all know it's easy to start a blog, drawing traffic to each new post requires quality writing an SEO strategy, authority in your space and dedication to content promotion.
Wondering how you can get more views and traffic for your blog? Most bloggers will tell you that getting your blog noticed is all about publishing great content. However, the truth is that there are many other factors involved in increasing your traffic and raising awareness for your blog. Here is a list of smart ways to help you do exactly that: boost your traffic and get your blog noticed. If you want to take your blogging efforts to another level keep reading!
#1. Be Strategic about your content
If you want to increase blog traffic, the best thing you can do is quite simple create better content. You've probably heard this before- the term ''content us king'' is thrown around more than funnel at a frat party. But creating ''better content'' isn't just about quality. It also means being more strategic with your content marketing efforts. The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories; cool and funny or useful and educational. Choose either and you're probably off to a good start. When it comes to content style, shoot for shocking statistics, beautiful infographics and rich storytelling via video. Create stuff people want to link to and share. - Create evergreen content- Evergreen content is the kind that can live forever on the web and that time won't make irrelevant. For example, a post about this year's Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen.
- Craft Kickass headlines- As a blogger, you should always ensure that you're creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest. It has been discovered that your headline is more important than your actual post. If you have a great content piece hiding behind a shabby headline, it'll die a quick death. Appearances are everything, and just as you wouldn't show up to a wedding wearing your stay home sick clothes, you can't rely on lackluster headlines to promote your blog posts.
- Don't be afraid to experiment with different headlines- Share your post multiple times with different headlines and see which style works best.
#2. Promote with an email list
One of the best things you can do to bring in an consistent audience to your blog is to start building up an email list. The numbers speak for themselves as 99% of people with an email account check their messages on a daily basis. More specifically, 73% of millennials say that email is their preferred method of contact from businesses. If your business already sends out email newsletters on a regular basis you can easily feature any relevant or recently published post right in the email. Now if your brand, business, or blog doesn't already have a dedicated email outreach strategy, there's no better time to start. Developing an engaging email newsletter will help you diversify your marketing mix and cross-promote your blog.
#3. Promote Organically on social media
One of the easiest and most obvious ways to promote your content is organically through social media. This tactic is completely free and takes the least effort of any of the other tips shared in this blog. As a business or blog operating in 2021, odds are you're already active on LinkedIn, Instagram, Twitter, Facebook and maybe even TikTok. Consistently sharing your blogs via a social media channel is the perfect way to keep your audience engaged, while also driving more traffic to your content. Make sure your headlines are engaging and hashtags are used properly to help you secure more eyeballs. Ensuring your blog is mobile friendly is another important factor when sharing your content across social media. That's because 91% of social media users access their social media channels through mobile devices. If your blog content looks terrible on a mobile device, there's almost no point in even spending the time to promote it on social media.
#4. Hut down your Audience's nest
When it comes to promoting your blog, it's essential that you're strategic about where you spend your time. While it's nice to establish your presence across a range of social networks, you'll quickly burn out trying to excel with every social site. Dip your feet and see which social networks work best for you. Is your blog heavy on the visuals? You'll probably want to set your sights on LinkedIn. Is your blog catered more towards nerd culture? Find the right subreddits and you could strike it big. If you're looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out. Know where to find your bird of a feather. Understanding your audience is also key for building strong referral links from relevant websites. Once you've discovered your key networks, make those your focal point.
#5. Promote with paid social
When done right, a small ad spend promoting your content across social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Instagram and TikTok can quickly boost traffic to your blog article. This tactic requires some knowledge of paid advertising and how to put together an ad campaign. Every social channel is slightly different in terms of marketing strategy, so you need a basic understanding of each before you start. If you have time, a little bit of money and some patience we always suggest brushing up on paid social tactics so you can start amplifying the reach of your content. Though ad spends may be affordable initially, the cost can quickly rise. This becomes even more problematic if the ads aren't producing any valuable conversions to your blog. That's why it's imperative to continuously tweak and adjust your ad spend in order to get the results you want.
Final Thoughts
Keep in mind that the best and simplest way to get your blog noticed is to add value to other people's lives. Regardless of whether you cover your business, machine learning, health, fitness, finance or any other topic, the only way to create a popular blog is by publishing valuable content.
Thus, no matter what tactics you're using or are going to use to grow your traffic, keep in mind that you have to publish great content. Now I'd love to hear from you which of these methods have you already used and which one worked best and which didn't work at all.
Leave a comment below.
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Written by: Antony Moturi
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