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5 WAYS TO CREATE A WINNING MARKET ENTRY STRATEGY

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 Tips For Small Business Owners. A market entry strategy is a key tool for clarifying what you aim to achieve and how you're going to achieve it when entering a new market.  New market entry, three words, which excites every organization and at the same time give them goosebumps! Expanding your business into any new market opens up new avenues of revenue and gets you more and more customers . Many businesses struggle to become established in their home markets. But if you establish yourself as a leader in one market, it could make sense to enter a new one. For that, you'll need a comprehensive market entry strategy. Let me take you to a flight of 5 wonder steps which can be taken by all organizations looking to expand, irrespective of the industry vertical.  #1. Set clear goals The first step is to decide on what you want to achieve with your exporting project and some basics about how you'll do so. Details to spell out include:  Business goals for expansion Your targeted 

5 TOP REASONS WHY YOUR BUSINESS NEEDS A WEBSITE

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 Tech in Business. A lot of small business owners have this question in mind. Anyone who has been in digital marketing, social media or website design get this question a lot of times. And basically, why we used the term, "small business" is because, in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility. Even if your business doesn't sell anything online, a good website has become a must-have in today's marketplace. Your site will often be the first place prospective customers learn about your company and it can help you weather the inevitable ups and downs of business. Still unsure if your business needs a website? Keep reading ..., #1. Attraction of new customers to your business and make you more money 81% of people research a business or service online prior to making a purchase decision. If you don't have a website, you have no chance at capturi

5 WAYS OF GATHERING INTELLIGENCE ON YOUR BUSINESS COMPETITION

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 Understanding your Competitive Position. Your business doesn't exist in a vacuum. Whatever sector you operate in, and however unique your selling proposition , there will always be other businesses competing for customers in your field. Perhaps you compete for customers on price, the type of product you sell, the type of product you sell, the type of promotions you run, or the quality of service you offer. An important business strategy involves staying informed about your competition. Not knowing what your competition is doing can hamper your ability to make intelligent business decisions and hurt your efforts to retain current customers or attract new ones. As a small business, there are ways to gather intelligence to stay current about your competitors. #1. Identify your direct competitors Clearly identifying your competitors is the first step in building out a cohesive competitive landscape. Depending on your industry, you may have a vast amount of competitors, or just a few.

BEST DICTATION SOFTWARE FOR WRITERS TO TRY

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As a writer, you often have to jot down tons of ideas, collect hours of research, and write more pages than you have time. If that sounds like you, it might be time to start adding some of the best dictation software to your writing process. As a writer its common to want to use certain words and yet you don't know how the word is spelt or after you are done writing, you find out that you have a lot of words spelt wrongly or not finished. Here are 4 tools you could try to use to help you out. Apple Dictation Software Apple Dictation Software is a great free tool for those who use Apple products and want to easily add snippets of dictation to their work, but not for those who write full forms and try to record continuously over long periods of time. While not as robust as some of the other options, it gets more accurate and adapts to your voice as you optimize your dictation. Since Apple dictation sends audio to Apple for instant decryption, it needs to be used with an internet conn

5 MISTAKES TO AVOID WHEN STARTING A BUSINESS

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 Business Mistakes. Everyone makes mistakes. Even the savviest entrepreneurs. And there's no shame in making mistakes! But, if you are like us, your business is your baby and you want to do everything the right way the first time.  You don't have to be a biz wiz to avoid making mistakes. Instead, you can learn from what others have done wrong. When starting a business, both successes and failures make an unforgettable learning lesson for entrepreneurs. Some are bound to happen, but this doesn't mean that others can't be avoided. If you want to start a business, read through the following list of business mistakes and go out of your way to avoid them. Any one of them could sabotage your new business venture and turn it into a failure rather than a success. #1. Not having enough startup funding Want to know the single biggest reason why businesses fail? Lack of money! Some businesses require a lot of money to get up and running like a restaurant. Others can get off the gr

4 ESSENTIAL SKILLS FOR MARKETERS

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 Becoming a Better Marketer. To give your business the best chance of success , you need to invest in marketing skills. For a simple reason; marketing provides visibility for your products and converts customers. "Marketing" sometimes nebulous, always fluent, and not typically a skill people are born with. This is partly because the role continues to change and evolve. What made a good marketer in past years may not be what makes a good marketer today. Below is a list of skills I believe are crucial to anyone who wants to get better at marketing, advertising and sales:- #1. Create Multifaceted content With brand awareness being a top marketing priority these days, multifaceted content creation can deliver big. Too many marketers are obsessed with finding that one channel that will be key to their organization's success. We say you need to manage a range of channels and keep them all in the air to be successful. A well-designed and well-maintained website is only one part

5 WAYS AI ENHANCES CUSTOMER SERVICE

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 Technology Transformation in Business.  As one of the leading trends in technology , Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience.  Good customer experiences help people feel good about a purchase and a brand. This positive experience influences them to come back in the future. The more efficient and personalized the experience is, the more likely companies can turn a first-time customer into a long-term loyalist and advocate. Traditional businesses are now competing against innovative, digital-native upstarts that have grown customer experience. Good customer experience is no longer an option. With that in mind, let's take a look at the 5 biggest ways AI is transforming the customer experience.  #1. Facilitates better understanding of customers The combination of AI and machine learning for gathering and