First And First Capital International Ltd

Arguably, one of the most important aspects of growing your business is your marketing strategy .  With an effective marketing plan in place, you’ll be able to flesh out such things as potential new growth opportunities, who your actual customers are versus who you thought they were,  how to acquire more customers , and where best to spend future marketing dollars.   Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success. Here are five factors that can either make or break your marketing strategy. 1. Your Understanding Of Your Target Market Every marketing strategy has a target market that you want to reach. Even if you’re not certain who you should target, start by inputting information that you do know. Figuring out the wants of your target audience is a great place to start. Once you nail down the wants, you’ll want to create a buyer’s persona. ...

 Business Trends. We are currently going through one of the most significant historical changes ever experienced in the last 100 years. Old businesses will change and new businesses will emerge .  Covid-19 has completely flipped the script for businesses in Africa and across the globe. There has therefore never been a better or more important time for business in Kenya to consider pivoting their model, offerings or services to suit the changing shifts in consumer behavior.  Below is a list of emerging trends in business that are to be watched in decades to come. #1. Remote working Remote working some years back could sound like something impossible to implement. Remote working has been growing as a trend for sometime but the Covid-19 pandemic has proven to employers of desk-based workers that working from home or anywhere can be done. It may even make people more efficient and productive. The realization has been so profound that many firms, both large and small, mi...

 How to Improve Profitability. A question that entrepreneurs often ask themselves is; How can I make more money ? And often their instinctive answer is, increase revenues. Profitability is a metric that can be used to measure your company's earnings after all expenses are paid and help you evaluate financial performance. Improving your company's profitability can seem daunting, but, as the owner of your business, you are in a position where each decision you make could impact your organization's bottom line.  A general rule in your financial success in business is that you cannot increase profits directly, only indirectly . You cannot say that you are going to increase profits of your business without some specific strategy. The only thing that you can do to increase profits is to improve the variables that ultimately determine your level of profitability. Below are strategies to help you improve profits in your business; #1. Remove unprofitable products & services Th...

  The future is digital, and it’s happening now.  You’ve already seen the transformation as we go from a world of tangible objects to intangible bits.  You already have witnessed that every day everything is going online. The things you buy, the information you consume, everything.  Many of us, spend more time in front of screens than outdoors. When everything is going online, if you are not cashing out of it, you’re missing a huge opportunity. As with everything, technology’s early adopters or first movers get a huge benefit.  We saw this in the case of the internet, cryptocurrencies, YouTube, and everything. Here are three profitable online businesses to engage, 1. Training. People are quickly realizing that the things they learn in their universities have nothing to do with their life. Increasingly, they recognize that training in specific fields of interest gives them a decent living and is superior to traditional education, which has remained unchanged...

 Become a Successful Entrepreneur. The difference between a small business or startup and a successful and profitable company typically boils down to time and experience. But, there are certain factors that play a big part in how those companies grew to be successful. Scaling a business means setting the stage to enable and support growth in your company . It means having the ability to grow without being hampered. It requires planning, some funding and the right systems. Here are some tips to consider in scaling up your business: #1. Business planning Breaking out of the small and medium mindset is not easy and getting the balance right between working on the business and working in the business is a real challenge for many companies. Establishing a business plan for profitable growth is the first step. The business planning process enables you to consider all of the factors for growing and scaling the business. The business plan roadmap puts into actions and timelines. #2. ...

 Top Ways to Sustain Business Growth. Far too many businesses fail to achieve their growth targets in revenue and profitability . However, the probability of achieving profitable growth is heightened whenever a business has a clear growth strategy and strong execution infrastructure. One without the other impairs the probability of success. What is your growth strategy? While most entrepreneurs want to expand their business, few have a solid plan to map out their long-term growth. If you are like most entrepreneurs, you want to grow your business. But what's the best way to achieve this goal? And how can you make sure you keep on growing, not just in the short term, but for years to come? Walk with me... #1. Create a powerful brand A powerful brand comes from its ability to develop a personal connection with its customers. In order to get them to return to you and build your brand, you need to really focus on developing and sustaining these relationships over time. First of al...

4 Things To Consider Before Starting a B2B Business Starting a B2B business can be one of the best ways to build wealth.  The business world has always been competitive, but due to the age of the internet and globalization, you are now competing with brands from all around the world. Here are 4 things to consider. 1. Set Clear Goals You need to have clear goals starting out. Otherwise, your targets will be too vague, and it will take you longer to achieve them. Each B2B business serves a unique purpose, and the best way to clarify yours is to set S.M.A.R.T. goals. ‍ 2. Create a Business Plan Once you have your goals defined, you’re ready for the next step — creating a business plan. A business plan not only gives you a great reference point for your goals and vision, but it also helps when pitching to potential investors or business partners. 3. Analyze the Competition Analyzing your competition  can be a great way to get ideas for your B2B business.With a simple search ...