WHY TURN TO ONLINE BUSINESS?

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The future is digital, and it’s happening now. You’ve already seen the transformation as we go from a world of tangible objects to intangible bits. You already have witnessed that every day everything is going online. The things you buy, the information you consume, everything.

 Many of us, spend more time in front of screens than outdoors. When everything is going online, if you are not cashing out of it, you’re missing a huge opportunity. As with everything, technology’s early adopters or first movers get a huge benefit. We saw this in the case of the internet, cryptocurrencies, YouTube, and everything.

Here are three profitable online businesses to engage,

1. Training.

People are quickly realizing that the things they learn in their universities have nothing to do with their life.

Increasingly, they recognize that training in specific fields of interest gives them a decent living and is superior to traditional education, which has remained unchanged for centuries. Even, the degree for dignity trend is falling.

Here are some of the tips to effectively market your training courses:

  1. 1.Create a funnel around your training course that consists of free offers, low-risk offers, webinars, etc to warm up your cold audience
  2. 2.Get some traffic acquisitions to your funnel by creating free content on places where your target audience hang out. Maybe on YouTube, Quora, FB groups, etc.
  3. 3.Provide continuous value to your course-buyers by giving them access to your member-only forum, groups, so on.
  4. 4.Create an affiliate program for rewarding people who promote your training courses.

2. Selling Digital Products



This is the next profitable business online. You can see it everywhere. People sell eBooks, informational products, WordPress plugins, themes, and also tools for productivity. eCommerce has become a convenient way to buy products online which is growing rapidly over the years in the near future. Reselling Whitelabel products as own products has also become a big business in the form of dropshipping.

Here are some marketing strategies you can make use of:

  1. 1.Hiring a full-time email outreach expert and get your app listed on some of the prominent online blogs.
  2. 2.Offering a generous free plan for your app with some strategic features available only in paid plans, it opens the entry to your funnel wide.
  3. 3.Offering a bit longer trial period for your apps – make sure you have a system in place so that users’ won’t abuse the trial.
  4. 4.Offering a lifetime deal on your minimum viable apps on places like Stacksocial or AppSumo for a limited period of time.

3. Blogging



Blogging is one profession where you earn money for doing what you love. The best part about blogging is, unlike creating digital products, blogging requires little investment. You just need to get a web hosting account, get a domain and install free WordPress on it. You are good to go.

However, depending upon whether you outsource the content, the investment may differ. In order to succeed in blogging, you also need some skills like SEO, content creation, and promotion. Although you can learn all these skills by your own, this will take years to learn and implement them. 

Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here

Written by:  Boaz Bett

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