Start Your Online Business With These Simple Steps

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Having that awesome online business idea but don’t know how to go about? Then this article is for you. With Kenya leading the whole of Africa with 67%(equivalent to over 31.8 millions in 2019) of our population classified as internet users, online businesses are now the way to go. Most online dukas have come up in the years with the existing ones thriving with each passing day.

To start and grow an online biashara though you will need guts, determination, innovation, and willingness. You also need to be patient and hardworking. Just like a physical business, it doesn’t grow overnight and you need to put in some work to see it become what you had visualized it to be. Here are some steps you can use to step up your online business:

2. Create a Business Plan

Creating a business plan helps you visualize the type of biashara you want and how far you want it to grow. If you are starting with no money, a business plan will prepare your mind for what lies ahead of you. And if you have the money, it helps you create a realistic budget for your business. 

2. Do a Thorough Market Research

Conducting thorough market research will ensure your biashara doesn’t fail at its initial stages. You get to decide what your target group is and what the gaps in the market are. To achieve better results with your research, you can conduct surveys with your target group. This way, you get to know what their pain points are and what they are ready and willing to pay for.

 3.Register Your Business

Registering your online biashara helps you build a good reputation both online and offline. It makes it easier for you and your customers to use mobile money services such as Lipa na Mpesa or Equity's Easy Pay. You will be able to secure loans and attract investors easily. No one can use your brand name once you have it registered. However, when it is unregistered, anyone can use it. That would be confusing for your customers, and you might end up losing most of them.

4. Build Your Online Store

Just like a physical address is important to an offline business, an online duka is too to an online business. It gets to direct your customers to your site before registering. There, customers can see the different goods and services you provide. It acts as the marketing and selling point and makes it easy for you to interact with your customers. Before building one, it is important to make a thorough search to make sure no other business is using the same domain name. You should also seek the services of a web designer to create a professional one for you in case you cannot do it yourself. Let it be easy to navigate and mobile-friendly. Things like business logo, shopping cart means of payment, checkout means, etc., should also be included.

5. Market Your Business

How will people know about your biashara if you don’t market it? Make social media such as Facebook, Instagram. Twitter and LinkedIn, your best companions. The best thing about these four is that you don’t need to pay a cent to market your products and services there. And since most people use them daily, you are assured of reaching a wide range of customers. You can also go for SEO (Search Engine Optimization) and email marketing. Offering affiliate links and Pay per click is also a great way around it.

 Online biasharas are not that hard to start. With many people using the internet every day, you can be assured of success. Don’t let that brilliant idea you have to go to waste. Follow these simple steps and you will have your business in operation within no time.



    Purie Mukami

Purie is an SEO content writer, proofreader, and editor. She covers Travel, Personal Finance, Relationships, and Marketing. She is passionate about creating high-quality informative content that makes the readers take action.

 


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