By

 


Creative Ways to use QR Codes for Marketing

Introduction of better and faster technology has led to people using their devices more than ever. Its about accessing everything in a snap and getting the information across from one person to another or from a business to a consumer. One of the trending channels in the marketing industry is the QR code.

Basically QR codes promote interaction and engagement through the mobile phone. Below are ways you can maximize QR codes to monitor the performance of your marketing campaign.

1. Direct customers to a landing page/website

Scanning a QR code can lead to a sign up page or any landing page/website. This removes the hassle of going through the process of accessing the website and navigating your way around the page.
Ensure you use a unique URL matched with your QR code to measure it accurately.

2. QR Codes on business cards

Rather than overload your business card with all your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook,LinkedIn,YouTube and so on...

3. Scavenger Hunts

Again for some reason this appears on every list of QR code marketing ideas. Probably because scavenger hunts are fun and engaging, although a lot easier to write about than to administer. Still, for destination marketing, a scavenger hunt approach can be a great way to get visitors to check out places they might not otherwise go.

4. Storefront displays

Few retail businesses are open 24/7. Don’t (fully) disappoint potential customers after you’ve left for the day. Create a Shop Online Now! QR code and put it in your storefront window. One quick scan and you’ve turned a potential lost sale into an online customer who’s going to share a lot more of their contact information with you. 

5. Send an email

Much like sending messages, QR codes for sending emails will help you read and monitor data for newsletters, email marketing, and your email's performance rates (e.g open and bounce rates)
Besides that the user can also continue reading the said email on his mobile phone by scanning the QR code. In this manner, your email marketing will be accessible on any platform.

6. Send a message

This is exciting because the use will only receive the message once the QR code has been scanned. Sending messages through QR codes benefits SMS marketing the most. It can be used for sales, user support, on request product upgrades and opt in sms registration


These are just but a few TIPS. If you have any additional tips feel free to add them on the comment section.


Have you used QR codes in your marketing and communications? If so how are you using them and what results have you seen? Feel free to drop your comments below.

You can also visit us HERE to find out about matters investments and to also receive tips on how to do an effective marketing campaign.


Written By: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer


Comments

Post a Comment

Popular posts from this blog

Make Money Online Today (Step By Step Guide)

By
Image
Gone are the days when you had to open a storefront to start earning. The internet has changed the game. Today, you can do business in a remote location: no shop, no stocks. Interesting? Well, you don’t have to own the products. All you need is to have that client and come up with how the commodities reach them. Additionally, the internet has opened up a lot of income-earning opportunities. From your couch, it is possible to see your money grow. Such is the case when you join First and Fast Communication System Company (FNFCOM). How does it work? Well, fnfcom is an online airtime distribution system enabling you to have sufficient top-up. Besides, the company seeks to help you out of those mobile debts, the likes of Fuliza, Mshwari, etc. It is time to get out of the cycle of debts. So, how do you go about it? Sign Up at fnfcom The first step is to create an account at fnfcom.   Go to your browser and load the website www.fnfcom.com . It takes you directly to the   home   page. A
Read more

4 SECRET TECHNIQUES TO MAKE YOUR BUSINESS MORE AUTHENTIC

By
Image
 The Untold Secret to Mastering Authenticity. There's something to be said about authenticity in business . It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result? A much more enriching and personable work experience and an irresistible magnetism that attracts new business. Authentic people and things are the real deal. And when it comes to business, this matters more than you may think. Take a look at the following techniques to build and maintain authenticity in business. #1. Use storytelling Authentic people and things have stories behind them. These stories back up claims and highlights how they got to where they are today. An authentic meal? Passed down from generation to generation. An authentic artifact? Found through an excavation in some part of the world. An authentic business? Started in the basement of a factory, built up through years of struggle, determination and grit. You need to be a storyteller. And no
Read more

6 MOST SUCCESSFUL INCOME STREAMS EVERY WRITER SHOULD CONSIDER

By
Image
 How To Make Extra Cash. Writing is both a blessing and curse. The work is cerebral and tough. The pay isn't always that great. Most writers understand or assume they won't get rich typing. But we can make a great living. Most writers spend all their time earning money from a single source. Whether it's writing articles or books, blog posts or ads- the average writer has a single income stream from his/her work. Not only is this dangerous to your finances , but single-income sources can lead to burn-out and total dependence upon the host source. We can do better. One of the best things about being a writer is that, even when you're reading past your bedtime, your writing can still be hard at work ranking in some extra income. The trick is knowing how to play the publishing game.  Here are some ways to earn or make extra cash as a writer. #1. Books A book can be an evergreen source of income. Books also give authors credibility and help you grow a tribe of loyal readers
Read more

6 WAYS TO MAKE ONLINE MEETINS BETTER

By
Image
 Zoom Tips For Startups. Now that meeting online is a necessity, do you know the various ways to control and improve Zoom meetings and other online gatherings? Zoom has packed plenty of complexity into all the options that can be enabled or disabled to meet different business needs . You will need to decide how many of those choices should be left to the individual versus mandated Zoom's administrative controls. You've probably attended more than a few Zoom sales meetings over these past few Covid years. There are some people, however, who don't appreciate zoom and who don't understand the dos and don'ts of Zoom meetings. Check out these expert tips to avoid embarrassment and boost productivity. #1. Join your Zoom meetings early Do you log on at 9:59 am if a Zoom meeting starts at 10? That's too late. Think about, you would not arrive at a client meeting late, so why go to a Zoom meeting late? Instead of signing in a minute before the meeting is scheduled to st
Read more