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How to Start an Internet Business

 

There has never been a better time to start an online business in Kenya than now. It is a known fact that the internet industry has come to stay and of course it is one industry that plays key roles not only in the business world but also almost all the aspect of what goes around in our world today.

As we move towards a more digital economy we find that the Kenyan consumer is becoming more sophisticated, with Kenya leading the Africa Internet penetration with 67% of the population classified as internet users.

The internet or online business is a business activity of any kind that takes place over the internet. It is also called an e-business. There are many sorts of internet businesses that you can begin, but it is essential to consider these factors to pick the best one for you.

#1. Determine Your Niche

The internet is full of businesses. For yours to survive it is essential to determine your exact position in the market. You only need to identify a need and fill the gap. Many internet entrepreneurs fail because they begin by choosing a product without knowing about the market. The best way is to find a group of people  searching for a solution to a problem, but the search results do not have many solutions.

#2. Prepare a business plan

Use the information you learned to plan a business that serves the market needs. Internet business like any other requires a plan. In your planning process, including a market analysis, a SWOT analysis whenever necessary and funding plans. Its better for you to have a lean business plan that is easy to prepare and distill to essentials unless you will use it to apply for funding from a bank, investor or financial organization.

#3. Choose and register a domain name

Like an address that directs people to your physical shop, a domain name is an online address that directs visitors to your website or online store e.g. www.fnfcom.com . There are clear benefits to having a domain name that's the same as your company or product name. You want to make it as easy as possible for people to find you when they search for you online.

#4. Create your website or online store


A website is the anchor point of your online business because it will serve as a point of selling, marketing and dealing with your customers. This is why you need to invest in a high quality, mobile responsive and easy-to-use website. The most important elements to consider when creating your online store or website are: shopping cart to use, payment processor, checkout methods, coupons, user registration, email marketing integration, your logo and graphics etc.

#5. Write custom web content

Web content enables many companies to get over the top with sales because it is the way that the audience knows about their existence. Make sure that you create genuinely helpful content in a language that appeals to your audience. Engage with your audience to determine their needs and provide your answers. Consider quality first before quantity throughout the copy by showing how your product or service will uniquely solve problems and improve their lives. 

#6. Plan marketing strategies

An internet business requires some legwork and flexibility. You need to have the best marketing plans for your business website. You can find out more about marketing here: 

#7. Wash, Rinse and Repeat

You've just learned a step by step strategy for making money from home by starting your own online business in Kenya and earn passive income online. Fortunately for you this process is repeatable. And since you are earning passive income, you have the time, freedom and money to repeat this process.

Feel free to leave a comment below...


Written by: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

Comments

  1. Vikas kumarSeptember 22, 2021 at 9:38 AM

    That's great article post in this blog page. Thanks for this amazing article post. Today everyone wants to startup own business. then Website design and development is very important of online marketing. Contact us for Website Development company in Delhi

    ReplyDelete
  2. tony_thedjNovember 3, 2021 at 10:38 AM

    We ourselves do website development..find us at www.fnfcom.com

    ReplyDelete

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