Marketing Strategies to Ensure your Business Grows
Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. A marketing strategy is a business's overall approach to how it will reach its desired new customers. That being said, having an effective marketing strategy in place is hands down one of the best marketing tools you can use.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.
Here are some strategies that you can put into use and get results-:
#1. Use of social media
You can't ignore social media. That's where all the so called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. But as you build momentum, you'll find posting on social media to get easier and easier over time.
Of course you could also hire a social media manager or just be one yourself. Post your thoughts, products or anything you find relevant and useful to your audience.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful business or even to communicate with potential customers who might be looking for your products and services.
#2. Targeting the right customers
This is seemingly obvious, but you will be surprised how so many marketers fail - or worse, didn't try - to understand their ideal customers. The strategic choice of your primary customer, with a strong emphasis on the word '' primary'' defines your business. Why? Your business should always aim to please this primary customer through all your activities.
One of the reasons why Google overtook Yahoo! and other early search engines is the fact that they targeted their customers well: the technology-affluent people and so their newer features are technology-focused like Android, Maps and others. The bottom line, find your ideal customers and utilize your resources to please them.
#3. Content marketing
While people generally won't make a purchase directly after reading a content, there are many benefits in properly utilizing content marketing for conversion purposes. First, people are most likely to buy from brands/companies they can trust, and consistently publishing relevant, high-quality content is one of the best ways to establish credibility. Next, content marketing can effectively educate your customers about your customers about your product benefits, and how your product differs from your competitors'. Content marketing is far more affordable compared to other marketing channels like advertising or paid social.
#4. Start blogging now
Sure, you could start a blog. If You don't have a blog for your business, then you need to start one immediately. But you don't just have to blog on your own blog. You can be part of the contributors in our blog here:
But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium t post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
#5. Collecting user feedback
In the end, the customers are the ones buying your product/service and so their (honest) feedback is extremely valuable. Sometimes, we see our own product with a tunnel vision, and it is quite often we didn't realize our mistakes, or any flaws in our product before our customers did.
In general, you get customer feedbacks from surveys, email(through ''contact us'' page) in person interactions, social media interactions and reviews among others. So, how can we get more feedbacks from these channels? One of the most effective ways is by offering incentives in various forms and automate the process of giving offers/asking questions. Ask them what they liked especially what they didn't like from your product/service, talk about the sales process: the number of steps they took and the difficulties they faced. Ask them where they learned about you, and what part about your company caught their attention.
Also keep in mind that your customer's needs and perceptions are always evolving. So keep asking for more and more feedbacks. We can guide you and help you in collecting feedback.
#6. Leverage influencers
Want to get the world out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers. The trick is to find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base.
#7. Video content
Video as a content medium has seen an enormous rise in popularity in the past few years. Yet, although there can be many reasons to implement video content on your site, the biggest reason is arguably the fact that is very effective in encouraging purchase. Studies even suggest that having a video on a landing page can help increase purchase conversions by more than 80%.
These marketing tactics are by no means the only available ones. Yet, they are by far some of the most effective in capturing prospects' attention and generate more revenue from each of them. Keep in mind that each of them has its own advantages and disadvantages, you might need to hire a marketing consultant to gain more success.
Also, it is a common occurrence that your sales results aren't maximized because your website is not optimized enough for conversions.
Written by: Antony Moturi
DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer
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