2021 Digital Marketing Best Practices

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 2021 Digital Marketing Best Practices \




Digital marketing isn't easy, especially when you consider how quickly the best marketing practices can shift and change in the modern world. But that doesn't mean some tactics don't last through the waves. 

While digital marketing is here to stay, it will certainly continue to evolve. The challenge for consumers will be to filter through the digital clutter. The solution will be for companies to have a compelling message that sticks in the minds of those they're trying to reach. 

After going through this article you'll know some of the most critical digital marketing tactics to implement in your own campaigns and improve your digital marketing results...

#1. Audience targeting

Defining the audience is the first step to successful campaign planning.
  • Where in the sales funnel is the target?
  • What is the goal? ( to acquire new customers, customer retention or win back former customers)

 The messaging itself and the offer will change depending on the targeted audience. Segmenting the audience correctly makes the messaging more relevant and specific.

#2. Always set clear campaign goals

Imagine a pirate sailing out on a journey for treasure. I think we can both agree that it would it wouldn't be very clever to do without a map. And in the same way, running campaigns without a clearly defined goal isn't a great way to net returns either. Luckily it's not too hard to define effective goals. First decide what result you want to get from the campaign.
Or are you more focused on increasing the flow of leads? Or perhaps you're lookin to increase engagement with your audience.
The list of possible goals goes on. The important part is that we define that goal and then establish a few metrics or KPIs to measure that goal. An effective goal is measurable and specific ''Make a lot of revenue '' for instance wouldn't be a great goal because it's both vague and not measurable. Once we have a goal we can set a few metrics to help us measure the progress.

#3. Allocate your budget to the best performing channels






Instead of focusing on multiple channels at once, you should find the best performing channel and focus your resources on that. You should only want to switch your focus once each channel has reached its full potential. While this method may seem too simple to be true, it's the best way to achieve the highest possible revenue generated from each dollar spent.

#4. Relevant content is king!

Speaking of content, make sure content no matter the channel is relevant to the target audience, compelling, easy to read as well as credible and accurate. Make content including email campaigns, voice search, websites and landing pages, mobile enabled also will help outreach efforts reach further and wider. According to a research about online spend, the average adult in Kenya would spend an extra 23minutes on their smartphones especially after the covid-19 pandemic. It only makes sense and money to go after consumers where they spend their time.

#5. Measure performance analytics

Data analysis allows companies to see which platforms were successful in getting the targeted message across to consumers, which allows companies to focus their efforts on strategies proven to work. There are plenty of analytic tools available that can help companies analyze the results of their campaigns in-house. In addition there are plenty of trusted vendors also whose expertise is on assisting in these efforts, if not handling the entire campaign from start.
Successful data-driven digital marketing campaigns that blend in compelling creative with a precisely targeted audience can result in the perfect trifecta: An increase in sales, as well as ROI not to mention increased brand awareness.


Here are some of the best online jobs in Kenya




Written by: Antony Moturi

DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer


Comments

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