7 THINGS YOU SHOULD KNOW BEFORE STARTING AN ONLINE BUSINESS

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Starting up an online Business



The internet is the biggest thing introduced to the millennial and they are certainly making the most out of this advancement. Apart from using it solely as a tool or source of entertainment, the internet is now becoming  the source of incoming for a majority of enthusiasts who are on a mission to do something creative, hence earn money using the creativity.

This increasing trend of the internet has permitted the masses to earn money by way of previously non-existent channels.  As a result, selling various products as well as services online has become a prevailing fashion for people to earn ample money.

If you are planning to sell your business online, here are a few things that you must know before giving your online business a launch.

#1. Have a business plan

Before you begin to start your business on to the internet, you must find out an appropriate business plan. Proper planning of the business is essential for its success. Your business plan should include a niche in which you are going to work, at the same time, it must also give an insight into an idea of the possibility of the success that you are going to achieve.

#2. Understand the market

For transforming any business into successful trading, it is very important to master the skills of marketing and sales. Research all the demographics as well as psychographics of your potential customer base and keep a check on their buying habits. Also watch your competitors indulge in dialogues with similar businesses, browse the websites of your competitors and try to comprehend the feedback of their customers on social media platforms. These strategies will help you understand the market scenario.

#3. Start small




You don't have to step into the world of business with an extensive portfolio or a vast array of goods to sell. When you have no money, starting small gives you the chance to build up the company. Some owners started with just a few items to sell out of their basement and expanded into larger facilities. Again, this centers around how well you market the brand and how much effort you put into business. Even the smallest of online startups can attract a consumer base with the right ads or the perfect comment in social media. It's all about building a reputation for excellent service. Let the income of  the business provide its own expansion.

#4. Make social media a friend

Social media sites such as Facebook and Twitter are excellent platforms for marketing. First of all, it costs nothing to create profiles specifically for your online business. You can start using these immediately to focus on engaging your target market. Depending on the type of online services you offer, you have access to literally millions of potential buyers through these hubs. However, this doesn't mean you'll access all of these people instantly. It takes a bit of strategy and planning to get their attention when you post something new on your profile.

#6. Don't be afraid to learn and grow

If you're new to starting a business, it's unlikely that you'll have a trouble-free experience. There is a great deal to learn ranging from customer service to marketing. A large portion of this education may wind up coming from trial and error. That shouldn't stop you from learning how to adapt. Learning is also about keeping your thumb on the pulse of your industry. Things you thought were ideal 10 years ago may be obsolete today. It will be in your best interest to keep up with trends and technologies. After all, it's safe to assume that your competition is doing just that.

#7. Pick the right product

Even after the idea of the business and finding out the niche of your business, it is very important for you to be very particular about the type of the product that you are going to sell. This is a very important piece of information for all the individuals who are looking forward to launching their retail business online- pick the right products. If you are not the manufacturer of the product, choose a competent supplier to serve the purpose for you.

In conclusion: Every online business and entrepreneurship is a combination of guts and glory. There are highs and there are lows as well. While hustling for the reward, you must always remember that all these lessons would add to your experience of starting a business on a bigger platform. These ideas will surely improve and enhance the chances of startup success.

Keep these things in mind, start with the best and prepare for the worst. Have fun!


Here are some of the best online jobs in Kenya 



Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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