HOW TO BECOME A FACEBOOK ADS EXPERT AND BEGIN MAKING MONEY

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Advertising on Facebook is one of the most effective forms of digital marketing. The platform has billions of active users, allowing businesses from all industries to reach their target audiences. That said, running Facebook ad campaigns isn't easy. There are many variables that you need to get right in order to have success. This is why companies hire Facebook experts.

In this post I'll give you simple step process you can follow to become a Facebook Advertising expert.

Let's get started....

#1. Learn how to use Facebook business manager

Facebook Business Manager is the platform used to manage your Facebook ad campaigns and Facebook pages. You can add multiple ad accounts to the Business Manager for an organized way to manage ads for various clients.
As a Facebook ads specialist, you'll need to know how to add business pages and optimize them for maximum engagement. You'll also need to know how to control user access for different parties within Business Manager. Facebook Business Manager allows you to add team members so that you can collaborate inside the system. Each team member needs to be assigned a permission level that determines what they are able to see and what actions they are able to take.

#2. Target Specific Audiences

Narrow your focus. When creating your target audience on Facebook, don't look for the broad audience, narrow your focus. If for instance you want to attract an audience for your jazz standards album, don't target Sauti sol fans - everyone is a Sauti sol fan, whether they really like jazz or not.

#3. Create Authentic Connections

The Facebook algorithm changes like the wind, but the forces that moves readers to take action remain constant. Really know your audience, so you can write copy what speaks to their desires, needs and interests. Don't get greedy, remember it's not about reaching the most people, it's about reaching and moving the right people. Avoid stock photos. Opt instead for real-life pictures and custom visuals for a more authentic connection. And finally include a unique, clear and compelling value proposition-one simple sentence that explains how your readers will benefit from your offer.

#4. Start with an achievable goal in mind

Set your goal. Know your audience. Create a relevant message that will appeal to your audience with rich media such as an image or video. Make sure you have a call to action. And always make sure you monitor and measure your Facebook Ads success.

#5. Never stop testing




Approach your funnel from every angle-use a mix of cold targeting and retargeting to capture  users at every  step of the customer journey. Dive into research on consumer behavior, and the psychology persuasion. Never stop testing. Audiences will stagnate, creative will get tired and company goals will change, so be ready for it all by testing smart and testing often.

#6. Conduct specific experiments

I say experiment because you need to test all aspects of creative, placement and targeting to determine what works. Getting the right message to the right person at the right time isn't luck; it's the result of working through a process. To get started, pick something small to focus on, such as retargeting visitors to a single product grid page or product page. Create a custom audience that includes recent visitors and excludes recent customers. As your ads run get intimate with the reporting breakdowns, including ads, placement, demographics, location, time etc.

#7. Learn how to use the Facebook ads reporting tool

The Facebook ads reports give you all the information you need to monitor the performance of your campaigns. As a Facebook advertising expert you need to know how to analyze the data so that you can see where you are having success and where you need to make improvements. You can customize the ad reports so that they include the metrics that are most meaningful to your business.

#8. Stay informed about updates to Facebook Ads

It is important to stay up to date with the latest changes in Facebook advertising and digital marketing as a whole. Doing so keeps you familiar with current best practices and increases you ability to continue to drive positive results. The Facebook for Business Newsletter is a great place to stay up to date with the latest changes in the world of Facebook marketing. Another great way to stay informed is to follow top websites related to Facebook marketing. These sites post content regularly and are great for expanding your knowledge of Facebook advertising. 

You can also decide to look for experts to help you stay on top of your game. Find them here



Here are some of the best online jobs in Kenya 


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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