Tips on Improving Social Media Presence
Small businesses around the world know that social media is here to stay, but that doesn't mean you've yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. It's become nearly impossible to grow your customer base and sales without a social media presence. Here are some tips to improve your social media presence.
#1. Choose the right networks.
Social media has exploded since Facebook went public in 2012, and there are thousands of networks out there dedicated to anything from connecting old classmates to social activism and everything else under the sun. So with all these options out there, how does a business hone in on the right ones? The advice from most experts is to join four of the most popular and choosing the right ones comes down to your audience and your goals.
#2. Use the right tools.
If you want to improve your social media presence, you need to post on social media often and at the optimal times. In fact according to studies, businesses should be tweeting 15 times per day. But as a business owner, you don't have enough time in your day to constantly be logging in to all your social media accounts. That's why you need to use the right tools. Using tools to schedule posts will help you stay active on social media and save you time. Using tools to help with your social media accounts will ensure you are posting often enough to improve your social media presence.
#3. Focus on customer service.
Social media is the new platform for customer service. Instead of focusing so much on selling, you need to focus more on helping people. Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you're not around. Customers will also be more willing to buy from you when they trust that you'll help them with their issues quickly.
#4. Set a goal.
Being active on social media has a number of benefits for business and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience and much more. But in order to achieve these with any measure of success, you must have a goal in mind that you can work toward because you'll need to create a strategy to get there.
#5. Come up with a strategy.
Having a goal for improving your social media presence is great but it's only the beginning. Once you know what you want to achieve, you have to come up with a plan to help you get there. Start by designating the person or people who will be part of the social media team, and break up their roles and responsibilities clearly so everybody knows what's expected of them and when. You should also decide on your posting frequency and create a content calendar that will help you plan posts and make sure you don't miss days.
#6. Promote your social media accounts.
Don't expect your customers to know about all your social media platforms and go searching for themselves! You've got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they'll be more willing to take action. Start promoting your social media accounts to your customers and ask them to interact with you on your profiles. The more people are aware of your presence on social media, the bigger it will be.
#7. Actively engage with your audience.
Users won't want to follow you on social media or interact with you if they get nothing in return. That's why it's important to actively engage with your audience on social media. If you want to create a social media presence, then your social media accounts need to become a community. That means when someone comments on your posts, you should reply to them or at least like them. You can also pose and answer questions in a post and show appreciation to your followers and customers by thanking them and sharing user generated content.
These are just but a few tip[s] keep engaging on this post and add more tips to this post. Following these tips not only will you get more likes and follows than ever before, but you'll gain more loyal customers too.
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Written by: Antony Moturi
DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer
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