TIPS ON HOW TO BECOME A DIGITAL FREELANCE MARKETER

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The increasing hyperconnectivity of the digital world has broken down both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time. And digital marketing is no exception.

Becoming a digital marketing freelancer is potentially lucrative, rewarding and entirely flexible situation and if you feel it's the venture for you, here are some tips on how to make it happen.

#1. Expand your skillset

There is currently a digital skills gap, and if you can fill it, you will find your pick of the best freelance roles, assignments, contracts and projects in your field. According to a recent digital study, around 50% of modern businesses are suffering from shortage of skilled workers. By learning the fundamentals of digital marketing, choosing an area in which to specialize and constantly upskilling yourself in-line with industry changes you will remain competitive and attractive to businesses looking to outsource key digital marketing projects to talented freelancers.

#2. Build your portfolio

As a freelance digital marketer, a CV alone isn't likely to land you the calibre of clients that will provide you with a successful, sustainable career - you will also need to build up a portfolio of work that you can showcase to your prospects. This is an important step and something that many freelancers either skip or not give the necessary attention to. Your portfolio is the focal point of your business. It's the place to showcase your achievements, describe your services and the medium for clients to contact you. It should be easy to use, optimized SEO and professional.

#3. Start a digital marketing blog

Regardless of what you will choose, one thing that you definitely need to do from day one, before even start taking clients is blogging. Start digital marketing blog and publish content that will help your potential clients understand how you can help them with digital marketing. Content is a very powerful way to close new clients without having to sell yourself or services. With blogging you can eliminate the need to advertise your services using paid ads and save a lot of time trying to find clients in job portals. The secret of using your blogs for lead generation is to show your potential clients that you understand the problems and issues they face when running digital marketing campaigns. In addition, when you grow your blog traffic to a decent level, you can use the content for affiliate marketing purposes and make money by recommending products to your readers or eventually sell your own products.

#4. Build your personal brand



Besides publishing content on your blog, you should also promote your personal brand on other websites and social networks. This is something you need to do regardless of your choice of freelance format. The first way is to get your content published on high-traffic websites related to your freelance services. This is known in the digital marketing world as guest posting. The second way to build your personal brand is to utilize the power of social networks. Create personal pages on business oriented networks like LinkedIn and Twitter and start connecting with other marketing professionals. To increase your chances of being followed by other people, make sure that your profile describes who you are and what you do, and publish relevant to digital marketing content on your pages.

#5. Make connections with other freelancers

When referring to connections, I don't mean becoming friends on a social media network but starting a real conversation by email or even skype. Remember this is not something you'll do in bulk so you can spend more time learning more about a person before making contact. Try explaining the reason you are making contact and how both parties can benefit from a possible cooperation. This can be anything from exchanging ideas, promoting each other's content or working on a joint project.

#6. Learn how to set your rates

You should be able to find a nice balance between your level of expertise and an income that will pay your rent at the end of the month. As a freelancer, you can get paid an hourly rate, by project, a commission, or be on a retainer fee.
Some good old-fashioned research will help you find the rates that work for your skillset and your potential clients. On Upwork, for instance, you can view profiles of freelance digital marketers such as yourself and check out their rates. Monitoring your job feed will also give you a pretty good idea of what clients are willing to pay.
You can also research competitor websites and see how they price different service packages.

#7. Manage time wisely



When you start freelancing, everything will be exciting at the beginning but soon enough you'll reach a point that you'll be running out of time. As you grow your portfolio, you'll have more work to do for your clients, more emails to reply to, more invoices to handle, etc and if you don't learn how to manage your time efficiently, it will become difficult and stressful. Nevertheless, you should set some time to rest and relax. It doesn't have to something official like a leave but a few hours during the day to clear your mind  so that you can focus on your work and avoid job burnout.


In conclusion, Take it step-by-step, build your portfolio gradually and never stop learning and experimenting. Digital marketing is an exciting industry to be in and you'll never regret it.


Here are some of the best online jobs in Kenya 


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer


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