6 TIPS ON HOW TO BUILD A SUCCESSFUL PERSONAL BRAND TO HELP YOU MAKE MONEY ONLINE

Branding Tips On Making Money Online




Branding is what companies stand for. It's reflected in how that company acts, how it serves people, the value that the company shares and how the company projects those values. A strong brand stands out in the crowd and gains more sales, increased awareness and better customer experiences as a result. 

Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. This article will guide you through the steps toward branding your self.

#1. Be authentic

When it comes to self-branding, being authentic is essential. But what the does that mean? It means be yourself. Everyone's got their own quirk. Maybe you randomly burst into a song in the middle of a conversation. Or maybe you have a really different way of dressing yourself. There's something about you that makes you original. And if you're serious about branding yourself, now is the time to come to terms with your quirkiness. Truth is, that special trait is what will make you stand out on a planet of 7 billion and counting. Celebrate your differences and let your true self show.

#2. Determine what you want to be known for.

Your personal brand is more than a reflection of who you are today, its a road map of where you want to go. In addition to understanding your existing skills and competencies, assess your strengths and weaknesses as they relate to whichever industry or career you want to break into next. By doing this, you'll uncover the skills and traits that make you distinct as well as the areas where you need to improve or gain new knowledge in order to advance. Forecasting where you want to be in 5 or 10 years and the attributes you want to be known for can help you better determine what steps you need to take in order to get there.

#3. Define your audience

Before you start crafting your personal brand, you also need to determine who you're trying to reach. Is it other industry leaders? An individual at a particular company? Recruiters? The sooner you define the audience the easier it will be to craft your story because you'll better understand the type of story you need to tell and when to tell it. For example if you are a graphic designer trying to impress existing clientele and attract new customers, you might chooses to tell your story via a personal website or portfolio where you can better express your wide range of talents.

#4. Blogging

Blogging is another very important strategy used by many top influencers. Why does it work? You might ask. Well, today, you might be a nobody with no voice. But you consistently create content within your niche for at least one to two years, eventually you'll be building an audience around yourself. There's two ways to approach blogging for personal branding. First you can build your own blog. This personal branding strategy will require the most upfront work but will ultimately be the most rewarding. Or you can write guest posts on top blogs within your niche. This will allow you to build an audience faster but you don't own any of the virtual properties.

#5. Be consistent

Consistency is the secret sauce that winning personal brands have in common. Consistency isn't only about posting on social media everyday. It's about unifying the brand look and messaging. Do all your social media posts look different or do they look the same? Some will tell you that you need to have variety with your content but truth is the more consistent you are the easier it is to grow a following. If your favorite pop singer suddenly created a jazz album you'd probably lose interest because you prefer the original music they created. Same with personal branding. Your audience will fall in love with the way you present content. If you change tunes, they'll jump ship.

#6. Be social

Personal brands can't be built without human interaction. Of course, many influencers eventually reach a point where they interact a little less with their fans. But if you're just starting your self branding, you probably want to respond to messages from your followers. It's just good for business. Take the time each day to interact with your followers on social media. Did someone tag you in a post? Respond to it. Was one of your articles shared on social media? Thank them. People want fast responses. It's important to humanize your personal brand.

In Conclusion:

Building a personal brand can help elevate your business to new heights. By following a combination of the personal branding tips you help increase your chances of success in your career. It can be scary to put yourself out there but the reward is much greater than the risk. You can have the power to really make an impact in the world. Your legacy lies in your hands.


Are you considering building a personal brand? Let us know in the comments !!!


Are you looking for more ways to make money online? Check it out here


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer


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