7 CREATIVE WAYS TO MARKET YOUR BUSINESS

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 Promoting your business made simple



The previous year has been brutal for small businesses. Millions have had to cut staff and scale back their operations. No need to worry, good times are just around the corner. Consistency and patience is the key.

From boosting your visuals to rewarding your loyal customers, there are several effective and affordable ways to spread the good word of your business. Marketing doesn't always have to be expensive. Sometimes, all it takes is energy, creativity and savvy knowledge of where to find inexpensive, high-quality tools to help you get it done. 

Lets get started:-

#1. Profile your target markets

Trying to promote your product or service to everyone can be costly and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. Generally segmentation is based on factors such as : 
  • Geographical location
  • Demographics that is age, gender, education level, income, occupation
  • Behavior - loyalty, attitude, readiness to buy, usage rates
  • Lifestyle - Social class, personality, personal values
Your target market should have a need for your product or service and be willing to pay for your offer.

#2. Revamp your marketing automation strategy

You have probably notices an explosion of marketing emails and text messages from your favorite brands and charities since the pandemic began. In-store shopping took a nosedive in the early days of the pandemic and is taking a major hit again. If you're a brick and mortar store it's even more essential to keep your brand top of mind. Make your email and text messages personal and compelling. Instead of sending out email blasts, target customers with product suggestions based on how they've shopped with you before. Offer customers discounts and loyalty perks and use remarketing tactics for shoppers who abandon their carts.

#3. Reward customer loyalty

It costs, on average 5 times more to acquire a new customer than to retain an existing one. Attracting new customers can be expensive and time consuming. Showing a little extra love to loyal customers doesn't have to be costly. Rewards can be as simple as a discount on a future order, or points earned on every purchase. Determine the type of consumer behavior you're hoping to encourage and design your rewards program accordingly. For instance, if you hope to encourage customers to purchase more frequently, a tiered loyalty program might make more sense than a points-based system. Customer loyalty programs are an effective and inexpensive way to show you care about the people consuming your product or service.

#4. Create video content

Social videos generate 1200% more shares than text and images content combined. Video content dominates our online activity and the good news is that it's not expensive to create your own videos. Marketing videos can take many forms, from tutorials to customer testimonials to interviews and live streams. In a time when many customers have shifted to shopping predominantly online and can't handle an item in person, video can play a key role in encouraging customers to click buy. Creating effective video content will cost you time, but not necessarily money. If you have a smartphone, you can shoot your own videos and post them to Instagram, Facebook, Twitter and YouTube.

#5. Increase your presence on social 

Social media marketing will be more important and more relevant than ever. 46% of respondents to a datareportal survey said they spent more time using social media in 2020, and growth trends point to more than a million new social media users every single day around the world. The beauty of social is that it doesn't require a huge budget, yet it's a great way to connect directly with consumers. But mastering social media requires some skills and savvy. If you're just starting out, it will take some time to learn the ropes. There are plenty of resources out there to help. Another option is to hire a  social media marketing expert to help you get off the ground.

#6. Network with your community

If LinkedIn is your go-to channel for networking outreach, that's a good start. You should be taking advantage of all the exposure that the networking site has to offer. But opportunities to interact with potential customers can be found closer to home as well. Check out local business organizations. Attend trade shows and conferences and don't leave home without a pocket full of business cards and an elevator pitch. On social media, search out businesses that complement your own and forge alliances. Feature each other's products in your photography, tag each other in your posts and search for creative ways to boost each other's brands. It's also important that, as a small business, you become part of the local community. Get involved in community charity drives and fundraisers. If you've got a product or service that you can donate to a good cause, look for opportunities to do so. Genuine, well-intentioned acts of kindness and generosity will speak for themselves.

#7. Monitor and review

It is important to regularly monitor and review your marketing activities to determine whether they are achieving the desired outcome, such as increased sales. Initially you should review your marketing plan every three months to ensure your activities are supporting your strategy. Once your business becomes more established review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your industry. Monitoring activities may include reviewing your sales figures on a regular basis or monitoring customer activity during an advertising campaign. You can also access and review free analytic tools to determine the effectiveness of your social media or website campaigns.

Learn more about digital marketing


Are you looking for more ways to make money online? Check it out here


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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