Secrets Behind Writing
As an entrepreneur, what do you really need? What does every entrepreneur always want more of, especially for their business? Attention. It should not necessarily mean the narcissistic "everyone look at me" type. What I mean is that attention is the key to everything else entrepreneurs want and need. It all starts with attention.
You may wonder why write yet there are so many books already out there. Reason is that there are many ways that a book will transform your business, and it isn't the passive income of potential book sales.
Publishing a book or considering writing will transform your business in countless ways, but mostly it will do a lot of heavy lifting for you. So lets get started...
#1. Become the go-to authority
The most important reason to write a book is to establish yourself as an authority because this is the point that will impact all the others. A book is a declaration that you're here to lead. You are letting the world know that you have something to say and you are saying it. This is the best way to get people to listen, pay attention and establish you as the go-to person on this topic. Even people who haven't read your book, just by knowing you have written a book on the the topic, they understand you have a wealth of knowledge about this topic. So, your book is not what makes you an authority. It is simply evidence of your authority. This doesn't just lift your personal profile. It also boosts your business's brand. Especially as a single person enterprise, you are your brand and your brand is you. So, if you are the go-to person, that makes your business the go-to provider.
#2. Raises your visibility and gets media coverage
When a media outlet wants a comment on something, who do they go to? The expert right? And how do they know someone is an expert? Because they wrote the book. Experts write books. Commentators write blog posts. Once you have a book, media coverage is 10 times easier to get. It's not just the media either. "Has a new book" is a standard and often required, box to tick for the gatekeepers who control access to areas you most want to enter. From lecture halls, television studios, boardrooms, media pages, special events, people's minds. How many people in your field have you seen get a lot of attention simply because they wrote a book? Even if you knew more tan them, they got the attention that you didn't, only because of the book. If you want visibility in your field and media coverage, being an author is the key.
#3. Develop credibility
Your book will also help you establish credibility with your audience. Why do you think so many people are eager to read books by entrepreneurs. It's because their stories and advice resonate with their audience. They have forged a path and are living it and sharing their learnings to help the world. People want information with substance they feel confident about trusting, so it's important for business owners to take advantage of the opportunity to establish their business as a valuable source of knowledge through their books.
#4. Gain expert position
Many entrepreneurs have written books to share there message with the world and it's a great way of bringing awareness to what you do. Your book can show people that you care about this topic enough to dedicate an entire project to it. Even if they don't read the whole thing, they will see you as an expert on the subject, which in turn can lead to more opportunities and resources for your business. The last thing entrepreneurs need is more competition from other businesses that say they're experts as well or have been around a little bit longer. Writing a book can help you rightfully claim the expert title in your field.
#5. It sets you apart
A bigger percentage of the population feel that they have a book in them and should write it. However, most people never do. By having written a book, you will have set yourself apart from the millions of people who only talk about that book they're going to write but never actually produce. As for credentials, think of how much more customers would take note of you if you had "Author of.." after your name. It's a selling and talking point. Also, through the means of a book, you are connecting in a way that most people never will.
Conclusion.
Every entrepreneur should self-publish a book, because having a book is the new business card. If you want to stand out, you need to show your expertise. For most entrepreneurs, a book is the very best multi-purpose marketing they can have. The only thing left is to start the process.
I will be happy if you could add any points or suggest other reasons in the comment section.
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Written by: Antony Moturi
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