The Importance Of Social Media Marketing

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The Importance Of Social Media Marketing

 What is social media?

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.

Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.

 Social media's power is commendable as you get to reach a large number(With the huge number of online users, which is almost 59% of the world’s population) of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.

Today I want to talk to talk about benefits that are accommodated with using social media as a marketing tool for you company or brand.

5 Reasons Why Social Media Marketing Is Important For Your Business Or Brand

Reason 1: You Get To Tell Your Story

Having an online presence as a business on any of the social media forums like Facebook or Instagram is a great way to interact with your audience and to really connect with them on a personal level. This gives you the chance to tell your story to all your followers and inspire them through your success or past failures.

Social media is a place where interacting with your audience gives you more exposure and helps you better understand your audience. Your customers will be able to know you and relate to your stories on a more personal level as well, and this is exactly what you need as an entrepreneur in this digitally connected world. 

People who don’t know you or your business might find it intriguing to know how you build up your business and, thus, through these posts, you can create brand awareness about how hard you worked to make your dreams come true. This will add more meaning to your brand, and customers love it more when they see the realities of businesses.

And to make sure that your story is heard and spreads at a faster rate, you might want to work on your content so that it is appropriate enough to impress the audience.

Reason 2: You Can Grow An Audience With A Small Budget


Social media advertising has to be one of the least expensive ways of marketing your business digitally. With so many different advertising tools available on these social media forums, you can make use of this opportunity and cost-effectively market your product.

The best thing about social media marketing is that you don’t really have to use the adverts or ad tools to market your brand. You can grow as a page on social media networks by simply being consistent and posting interesting and relatable content for your audience.

This can be done by using SEO content, where you use the most trending keywords and enhance your rankings. And because the digital competition is always on its peak, you might want to keep your SEO game on point.

Once your social media marketing is strategized effectively, this would help you increase the traffic on your profiles on these forums, which will eventually lead them to your websites. 

There are a number of businesses and bloggers who have spent not even a single dollar on a digital advertisement, but just with the help of great content and great interaction with their audience, they created a customer base who connected with them.  This means that even if you have a smaller budget for advertisements, you can help your business on these social networking forums, where through increased marketing, the process of digital growth for your brand quickens.

Reason 3: Stay Top Of Mind With The People Who Matter The Most

Business owners need to be vigilant on social media networks and need to create an image of their brand such that it is the first thing that comes to your customers' minds when they think about a certain product or service.

For a target audience with the potential of becoming buyers, it is important that you are connected with them through these social media forums, creating an impression on their minds so much that your business is on top of their minds whenever they search or think about buying a similar product.

This bond between a business and a potential buyer plays a significant role in converting them from just a potential customer to a loyal and regular one.  And this is what social media marketing helps you create. It helps you as an entrepreneur to become the first choice, the first thought, or the first preference for all the customers who can be important for you and your business.]

Reason 4: Learn About Your Competitors



With all business profiles on all social media networks accessible to the public, this could be your chance as an entrepreneur to know your competitor better and understand the strategies that they are implementing to attract their audiences.  You would be able to see the content that they are posting on their social media profiles and judge which posts are doing better.

After carrying out this analysis of your competitor’s profile and looking into all the queries asked by their audience, you will be able to incorporate those questions into your digital marketing strategy.  Go through their posts, their comments, and how they are engaging with their audience. 

Read the questions that their audience has asked and see how you, as a business, can answer these questions. Research more about how well informed their audience is and how aware your audience is. Study their customer service and compare it with yours and analyze how you can do better than them.

Based on these comparisons, you will be able to answer these queries better and make yourself and your audience more aware of certain things that you didn’t know about earlier. 

Reason 5: Can Build Custom Audiences

Social media marketing has made a lot of things easy for marketers, and getting the data on your customers' activities is on the top. Businesses can access the different tools present on social media forums to see how many visitors were interested in the content that you shared, how many clicked any call to action, and how many purchased if any.

Stats like these help you build a customized audience where you get to target the people who seemed interested in your product but abandoned their carts right at the last minute. Getting your hands on such stats enables you as a business to target these potential customers who were almost about to become a buyer, but due to certain reasons were unable to complete the shopping process.

Through social media marketing, you will be able to show your brand content to such customers, reminding them how they needed/wanted your product, and now after seeing such ads, they would be reminded of their need/want for your product. Building a custom audience gives you an opportunity to create customer satisfaction for these specific people who initially did not feel satisfied with your service and thus abandoned their cart.

This could be your chance to rectify all the errors and change your potential buyer’s perspective about you by providing them a much better and giving them the satisfaction that they seek by purchasing a well-produced good or service.


Are you looking for online jobs in Kenya? Check it out here
How to make money online? Find out more here


Written by: Boaz Bett


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