5 ESSENTIAL SKILLS DIGITAL MARKETERS SHOULD HAVE

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 Must Have Digital Marketing Skills.




Marketing is a key component of any successful business. More than asking your audience to buy a product or service, marketers also work towards building a relationship in which the audience willingly chooses them. 

The marketing landscape evolves at what often seems like a bewildering pace. For that reason, being a successful marketer today might appear to require a never ending list of skills. Learning the top digital marketing skills will help you become a better digital marketer and prepare you for the job market.

I have compiled a list of the best marketing skills you can use to support your business goals. Here is a list of soft skills that will help take your marketing strategy to new heights:-

#1. Customer knowledge

You can't craft a good marketing campaign without understanding your customers. Identifying buying behavior and highlighting pain points for customers can help inform your product strategy. It can also help you see which products people love most and what needs improvement. If you're just starting out, use marketing segmentation to identify the different types of customers you have. This method involves dividing your customers into groups based on demographics, geography, purchasing power and engagement level. Once you know who your customers are, you can craft advertising campaigns and email marketing campaigns to target their needs directly.

#2. Video marketing

Video marketing has taken the digital world by storm. Videos are becoming extremely popular these days and leveraging this to improve your digital marketing strategy can be highly beneficial in the long run. As more brands incorporate video content into their strategy, it is a creative and visual method of marketing your products and services. Videos are a great way to grab attention. They are more engaging and personal, which can help improve the customer experience and relationship. Video skills will continue to be in demand, as we have seen the trend on social media platforms. Brands are also looking at repurposing their content and publishing it on YouTube to reach the set of people who prefer video content compared to reading a lengthy blog post.

#3. Social media management

Nowadays, just about every business has a presence on social media. With more and more consumers heading to Facebook and other sites for buying advice, it's important to include social media management as part of your marketing strategy. Social media marketing makes it easy for to collect customer feedback through reviews. You can use the platforms to improve your customer service by addressing needs more quickly  than through traditional channels. In addition, social media is a powerful tool or visibility. You can work with influencers to help give your products and services more clout. You can also create viral campaigns that focus on industry trends to drive engagement. It's important to  make a distinction between which marketing channels are most effective for your company. Instagram is a great choice if your products are visually pleasing while medium and LinkedIn are a better choice for information heavy content. Identify what types of social media content you're creating and decide where to share each piece.

#4. The skill of patience

Most successful marketing campaigns are not launched overnight. Because the marketing landscape is changing at a rapid pace, efforts aren't always going to be immediately successful. Become a master of testing and constant iteration. Be patient and observant. Especially in the age of social media, it's vital to allow enough time for your campaign to breath and grow. Allow time to get enough feedback. Pay close attention to areas of success and those needing improvement. If you identify problems of an ongoing campaign feel free to adjust. 

#5. Time management

You can't be an effective marketer without managing time efficiently. Most marketers juggle multiple projects at the same time. From targeted email campaigns to social media projects. To make sure nothing falls through the cracks and all deadlines are met, marketers need to manage their time well.

Conclusion.

You don't have to have experience in a marketing job to be a good marketer. With these marketing skills, you can reach your target audience and boost sales as effectively as marketing professionals.



Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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