7 BENEFITS FOR USING THE INTERNET IN BUSINESS

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 The Internet on Business




It is estimated that there are over 4.5 billion internet users in the world. In Kenya alone there are over 21.75 million internet users. Internet penetration in Kenya stood at 40.0% in January 2021. This statistics throws a tremendous opportunity for business to utilize internet platform to reach their end customers in online mode and accelerate their business growth.

Reaching customers and potential customers using online marketing is more a matter of commitment and strategy than it is a financial expenditure. It does not need to be expensive to reach online customers effectively. Using a market-led approach to internet marketing, you can build an effective website and attract customers through various internet based marketing tactics.

The internet has changed not only a business customer base but how business communicates with its employees and finds and manages the competition. Below is a list of some of the benefits created by penetration of the internet in business:

#1. Ability to communicate

A business' ability to communicate with its employees, customers and associates changed dramatically when the internet yielded new communication tools. Email and instant messaging have changed the face of business communication. According to a study conducted, 36% of women business owners and 38% of male business owners use email very frequently, while over half of both men and women use email at least occasionally.

#2. Research

Where do you go when you are collecting information about a product or looking for an answer? The internet of course. The internet has become the primary source of information and search engines the main door to access it. Thanks to the smartphone, you have complete knowledge in your pocket. Education, essays, product comparison, self-improvement tips, technical details, diets, do it yourself, the internet has it all. If you are a brand, you need to be there with meaningful contents.

#3. Selling online

Setting up an online shop to sell your products can be a useful and profitable way of doing business. It allows you to operate without necessarily needing a traditional shopfront and gives your customers more flexibility because they can buy your products at any time of the day. Online selling can also broaden your customer base, as you can sell to people who are interstate or overseas. Online shopping doesn't appeal to everyone, so make sure your target market is comfortable with buying online before you start. You might find you can reach more customers by offering online shopping alongside a traditional shop.

#4. Media site of a company

The internet offers a perfect medium for businesses to reach out to their customers and the common public on their website's products and services. Financial results, performance details and other achievements of the company are also posted on this site. The media site provides good visibility, publicity and branding to the company.

#5. Collaborating with other businesses

Working with other businesses and professionals is simplified with the use of the internet. Internet seminars, also called webinars, make collaborating on projects with people all over the world as easy as logging onto a website.

#6. Employment

Do you really need to spend eight hours a day in the office to be productive? Twenty years ago, this questions made no sense at all. You needed to be there! Today things are different, and it is all about the internet. The evolution of web-based tools and the growth of cloud services have made the physical co-presence unnecessary. We live and work in an ecosystem of constant connectivity and this is bringing employers and governments to a complete change of perspective, in the name of flexibility. To improve quality of life and cut inefficiency. This has especially come into play after the covid-19 breakout.

#7. Customer relationship management

The internet enables the organization to connect with all its customers and build a strong network with its customers. New customer leads can be generated through this CRM portal and converted into prospect and order with a systematic follow up. This portal enables to create visibility on the marketing campaign and service programs conducted by the organization. Customer feedback and their inputs on the company are used to improve the efficiency of the operations and take the company to the next level. 


Conclusion

The advent of new technologies like AI on top of the internet provides many new innovative business models for the existing business and spawn new businesses that were not thought of. The business should be agile in adopting these technologies and prosper.


Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here


Written by: Antony Moturi


DJ | Social Media Specialist | Online Marketer | Content Creator | Sound Engineer

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