HOW TO MARKET YOUR WEBSITE TO DRIVE MAXIMUM SALES

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Starting an online business requires marketing hence the creation of websites. Even though you may have a website you may not get the results you were hoping for, hence here are 5 things you can do to help your website give you good sales results.

5 Tweaks to Your Website That Will Increase Sales

Having a website is imperative in today’s competitive market. Most companies have a website that they utilize. However, few are using them to their full potential. A website should not be window dressing for the company, rather, it should be used to drive sales and revenues. These sites are a major investment of time and effort, and they can be a lot to maintain. If you are not maximizing the return on investment that your site can bring, then you are missing out on a huge potential in your revenues. In general, there are five common areas that websites need to improve.


Add Video Content

People love videos, and it is one of the most engaging ways that a business can connect with their clientele. Why is the society so hung up on videos? Well, it is because the brain processes visual information a great deal faster than it can text. In fact, it can process it 60,000 faster. Forget about those long and drawn out product descriptions that are boring and nobody reads. Opt for dynamic video content that allows the customers to engage with the site. It gives customers a reason to stay longer on your page, and they have a reason to come back for more. 

Diversify And Become Multicultural

Websites need to be not only multilingual but also multicultural. These international audience members can help your company get a bigger slice of the pie. If you are unsure of how to handle such a feat, you need a translation management system. It integrates into your site. Forget using manual translation, they are time consuming and ineffective. Also, you must be sensitive to the various cultural norms in each country.


Prevent Downtime

 If your page is slow and not loading properly, then you can lose customers. These customers will leave before they even get a chance to view what you truly have to offer. 

By improving your site’s scalability, it will prevent the slow loading times. You want to keep your customers on your site and looking at your products. You should test your speed periodically on sites like Google, just to make sure things are running smoothly.

Incorporate Responsive Design

Consumers use smartphones, laptops, tablets, watches, and other devices to access your site. Because of the host of products connecting, you need to have a responsive design. This ensures that no matter what the customer is using to surf your products, it is optimised for their viewing. You can take advantage of those sales potentials by having a responsive design. Having a responsive design will also ease management of the back-end site and increase your SEO. 

It’s not just about screen sizes, but it is about the digital experience.

Add Customer Reviews

You need to post customer reviews about your products. People pay attention to what others are saying. In fact, most people will watch product reviews before buying a product. These video blurbs or text can really have the potential to increase sales.

While this may seem like a daunting task, these are just things you can implement and experiment with. Implement them and you will see drastic changes to your sales.

Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here

Written by:  Boaz Bett


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