4 EASY WAYS TO TURN HATERS INTO BRAND AMBASSADORS

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 Creating Loyal Funs for Your Brand.




When you run a business, it's crucial to build a reliable customer base. The only way to do so is by cultivating customer loyalty and giving your audience a reason to keep coming back. 

When we start a business, something that we've poured our heart and soul into is on the line for praise and criticism. Customer feedback can be wonderful. And it can be painful! Either way, it matters. Good reviews are good news, naturally. But the story doesn't end there.

Walk with me as I take you the best methods to turn your haters into the most loyal customers:-

#1. Always respond

This one is tough, but you should respond to every negative comment you find. Acknowledge the customer's feelings and give them someone to contact. Offer a resolution or something to make it right, if you can. This will be sufficient for most customers, who just want to be heard. Others will keep on yelling. Don't get into a shouting match. Respond once, or twice if necessary, then let it be. Also don't just focus on negatives. Find positive comments and show your appreciation.

#2. Display social proof



Before taking any kind of action, your site visitors need to know that your brand is worth investing in. With so much readily available competition, you need to give your audience a reason to choose your business instead of another. A great way to build trust with customers is to display social proof on your website. Social proof is when someone endorses your products and shares their positive feedback about your company. As a result, others will want to check out your business and see what it's all about to replicate that happy feeling. Social proof includes ratings, reviews, testimonials, real time activity, influencer endorsements and more.

#3. Be specific

Repetition is boring. Automated replies are super-boring. Both are kind of offensive in this context. Copying and pasting the same reply says "this review is so unimportant to us that we couldn't even be bothered to give you an individual response. Other things that will make your customer's eyes glaze over: broad statements, abstractions, generalizations. Picking up on specifics shows a customer that they've been heard.

#4. Defuse the situation

Acknowledge the customer's issue and feelings. It doesn't mean you have to admit your brand did something wrong, but reflect the customer's feelings back to them.
For example: "I can see you're upset, and I'd like to learn more about the issue you encountered and see if we can find a resolution. Can you give me a call at 123-456-7890 or send me a DM?"
That message, sent from an actual person, should be enough to quell the hate storm. It acknowledges they're pissed and funnels them back into the offline channels so you can work it out. If that isn't enough, then your hater isn't looking for a resolution. They just want to hate.


Conclusion...

If your business struggles to retain customers, then you may need a new strategy to reel them in. These tips can help you build and maintain a consumer base that lasts. 


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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