HERE ARE 5 PRO TIPS ON HOW TO RUN A SUCCESSFUL ONLINE BUSINESS

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Basically when you start an online business, you start with the vision  that it will grow and become successful. Sometimes we don't have the skills and tips to do that and so here are five tips to help you do exactly that.

5 Pro Tips For Running A Successful Online Business 

1. Choose The Right Platform+Theme For Your Website

Choosing the wrong platform to create your website will not only cost you heaps of money but also confines your potential to grow and succeed as an online seller. There are many platforms available online that you can use to build your ecommerce store from scratch.

Before you finalize any platform for your business, make sure you conduct market research and know your needs. After choosing the right platform, the next step is picking up a theme that enables you to provide a seamless customer experience.

2. Set Your SEO Strategy.

You can't progress as an online business despite having the best products in the world if your customers can't find you online.

Now, what does that mean for your business? You can't afford to be ranking on the second or third pages of Google.

The best way to increase your search engine visibility is by using the best SEO practices. Get your on-page, off-page, and technical SEO right, and we don't see any reason why your page can't rank on the first page of Google. Pretty simple, right?

3. Prioritize Customer Support

One thing that sets successful online businesses apart from failures is they always keep their customers on top. You can't even imagine running an online business without a happy and loyal customer base that stays true to your brand no matter what. For this, you have to make efforts to keep your buyers happy.

With a more than 92% of customer satisfaction ratio, live chat support is the most preferred channel for customers to contact customer service. 

4. Leverage Social Media

Being active on social media platforms is no longer a choice for online businesses. Today's social media channels have highly engaged audiences.

Almost every social media channel has a huge following, making it easier for businesses to keep connected with their existing and potential customers.

There are a variety of ways of different ways you can use social media to your advantage. For example, you can create a Facebook group to build long-lasting relationships, use Facebook ads to promote your offers or create a LinkedIn group to share valuable industry-specific content.

5. Consider Content Marketing

Businesses that prove themselves thought leaders in their respective markets tend to witness better results. Sharing high-quality and relevant content helps build your reputation as an industry expert.

There are different types of content that you can create and share with your audience. For example, you can share long-form content, such as tutorials, detailed how-to guides, or buying guides to showcase your expertise and industry knowledge.

Similarly, you can create short blog posts and case studies to hook your reader's interests. Hosting webinars is also a good idea as it enables you to prove your worth and helps your audience see your confidence.

Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here

Written by:  Boaz Bett

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