HOW TO BUILD A SUCCESSFUL MARKETING PLAN

By

 Too often, staffing firms admit to not having a written marketing plan. 

Marketing PlanThe reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place, to tactics on how you are going to reach that market and differentiate yourself. It’s essential for each business to have a sound marketing plan in order to see the return on investment that you deserve. Let’s discuss how to build a successful marketing plan for staffing firms.

Conduct Market Research and Analysis
Many staffing firms fail to use research in order to shape their plans by conducting marketing research and analysis. Through market research, your goal should be to identify your company and whom you are targeting. Any business owner is able to access a wealth of information online from various sources in order to conduct thorough research.

Know your Market Segmentation
In the beginning stages of your marketing plan, begin defining your market segmentation. Identify your product and brand image, establish a price for your product or service, identify distribution channels and create promotional ideas. Your business’ segments should be both measurable and different from other market segments.

Short and Long-Term Goals
If your business goal is to increase your revenue, then what marketing objectives are going to accomplish this goal? How to build a successful marketing plan for staffing firms involves mapping out feasible short and long-term goals through creating a forecast of expenses, break-even analysis and any changes or adjustments you may need to make in the future. From setting goals, you are then able to develop a marketing strategy and sound marketing plan for your staffing firm in order to reach those goals.

Differentiated Points of Value
What does your staffing firm provide that others do not? What values do you provide to your clients? Remember to think back at your market segmentation; points of differentiation are not always about the technical features, but rather aspects such as pricing and value.

Define your Marketing Strategy
Strategies are the how to build a successful marketing plan for staffing firms. How will you position your business against other businesses? What target markets are your best prospects to achieve your goals? Without creating a sound marketing strategy, your marketing plan won’t be properly implemented

Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here

Written by:  Boaz Bett

Comments

Post a Comment

Popular posts from this blog

Make Money Online Today (Step By Step Guide)

By
Image
Gone are the days when you had to open a storefront to start earning. The internet has changed the game. Today, you can do business in a remote location: no shop, no stocks. Interesting? Well, you don’t have to own the products. All you need is to have that client and come up with how the commodities reach them. Additionally, the internet has opened up a lot of income-earning opportunities. From your couch, it is possible to see your money grow. Such is the case when you join First and Fast Communication System Company (FNFCOM). How does it work? Well, fnfcom is an online airtime distribution system enabling you to have sufficient top-up. Besides, the company seeks to help you out of those mobile debts, the likes of Fuliza, Mshwari, etc. It is time to get out of the cycle of debts. So, how do you go about it? Sign Up at fnfcom The first step is to create an account at fnfcom.   Go to your browser and load the website www.fnfcom.com . It takes you directly to the   ...
Read more

4 SECRET TECHNIQUES TO MAKE YOUR BUSINESS MORE AUTHENTIC

By
Image
 The Untold Secret to Mastering Authenticity. There's something to be said about authenticity in business . It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result? A much more enriching and personable work experience and an irresistible magnetism that attracts new business. Authentic people and things are the real deal. And when it comes to business, this matters more than you may think. Take a look at the following techniques to build and maintain authenticity in business. #1. Use storytelling Authentic people and things have stories behind them. These stories back up claims and highlights how they got to where they are today. An authentic meal? Passed down from generation to generation. An authentic artifact? Found through an excavation in some part of the world. An authentic business? Started in the basement of a factory, built up through years of struggle, determination and grit. You need to be a storyteller. A...
Read more

TOP 5 REASONS WHY YOUR BRAND NEEDS LOYALTY PROGRAMS

By
Image
 The Hidden Secret To Brand Awareness. As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands. To succeed, you need to create an engaging customer experience. A well-designed and well-executed loyalty programme c an help you retain existing customers, attract new customers, reduce turnover and drive profits. Customer loyalty should be easy. And, by combining the ability for customers to pay for goods and reap the rewards via the same marketing channel, it really is easy. There are 5 primary reasons why your business should have a loyalty program:- #1. Grows your business through referrals The first stage of operating a successful business is chasing and maintaining customers. Without them giving you their money, your business ceases to exist. The second stage is one that, sadly, many businesses never get to getting current customers to bring in...
Read more

5 INCREDIBLY USEFUL TIPS FOR NAMING YOUR START UP.

By
Image
 Tips For Small Businesses. Entrepreneurs fret over packaging and host of other details as they started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can sometimes make all the difference when it comes to propelling a business to success , rather than just slogging on. The wrong name can do worse than fail to connect with customers. It can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts. Whether you are a new small business owner or you're trying to launch the next big tech startup, these tips can help you choose the perfect name for your company. #1. Keep it simple, short and scalable This is one of the best tips that you can follow to name your company. You should choose a name that is simple, short, scalable and memorable. Another common mistake that startup owners make is to choose names that are too restrict...
Read more