TOP 5 REASONS WHY YOUR BRAND NEEDS LOYALTY PROGRAMS

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 The Hidden Secret To Brand Awareness.




As brands constantly invent new ways to engage with their audience, customers are concurring with new technology faster and faster. They expect a higher form of a relationship with their brands. To succeed, you need to create an engaging customer experience.

A well-designed and well-executed loyalty programme can help you retain existing customers, attract new customers, reduce turnover and drive profits. Customer loyalty should be easy. And, by combining the ability for customers to pay for goods and reap the rewards via the same marketing channel, it really is easy.

There are 5 primary reasons why your business should have a loyalty program:-

#1. Grows your business through referrals

The first stage of operating a successful business is chasing and maintaining customers. Without them giving you their money, your business ceases to exist. The second stage is one that, sadly, many businesses never get to getting current customers to bring in more customers. Having a loyalty or rewards app turns all of your users into unwitting referrals. Referrals cost you nothing and often do a better job of bringing in new business than the best marketing campaign can because human beings trust authentic people's word over any sort of advertising.

#2. Acquire and enrich customer data

Loyalty programs helps you in acquiring new customer data and enriching the current market data that you have. Consumer data enrichment helps to understand your customer better; to learn more about their trends and buying habits. The more you know about them, the easier it is to make every customer interaction valuable. Most consumers prefer a personalized experience, so enhancing the customer experience and meeting their direct wants and desires is a surefire way of increasing acquisitions and retaining your client base.

#3. Encourages repeat business

Whichever the type of loyalty program that is put in place, encouraging repeat business should be the overall goal. All types of programs should include incentives that encourage the customer to continue to purchase your products or services. 

#4. Provides valuable feedback

Loyalty is a two-way street. Brands that leverage social listening tools can engage with customers when there is an issue and provide a resolution, help answer a question or provide thanks for a positive review. Additionally, customers can be encouraged to login and provide experience ratings and submit feedback the organization can proactively address. Customer sentiment tracking is a powerful tool to help marketers see the total value they're delivering to customers both in store and online.

#5. Increases digital presence

Modern loyalty programs are designed for mobile customer engagement. Most reward programs today are delivered via a mobile loyalty app for ease and convenience. Brands are engaging customers with campaigns and offers through email, SMS and Push. And during this dynamic environment, digital communication is often the most reliable method many brands have for providing updates, operational changes and offers to keep customers engage with them during months of changing mandates. Many companies also have added contactless options such as online ordering, curbside pick and delivery that are now becoming part of the standard digital business model.


In conclusion...

The bottom line is, customer loyalty = higher profits and more growth. A relevant customer loyalty programme can be a solid foundation for a successful customer engagement strategy. Customers enjoy fantastic discounts and offerings tailored to their needs and preferences, and your brand enjoys lower churn rates, more organic acquisitions and higher profitability.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

Comments

  1. SunTec Business SolutionsDecember 21, 2021 at 8:44 AM

    loyalty management solutions for telecom
    Personalize products, offers, pricing and loyalty programs; prevent revenue leakage and ensure regulatory compliance with a billing solution.

    ReplyDelete
  2. Hrithik ChaurasiaMarch 5, 2022 at 11:46 AM

    Customer loyalty programs are incentives companies use to get people to keep buying from them. It is essentially the process of rewarding customers through a planned strategy for their sustained engagement with your brand.

    ReplyDelete
  3. Hrithik ChaurasiaMay 2, 2022 at 9:37 AM

    Brand loyalty programs play a massive role in attracting and maintaining potential consumers, resulting in better growth and profit margin for the brands

    ReplyDelete
  4. Hrithik ChaurasiaMay 17, 2022 at 2:36 PM

    Improving the overall consumer experience is the goal of the brand loyalty programs. It allows businesses to grow their market with an increased consumer base by offering exciting rewards.

    ReplyDelete
  5. Hrithik ChaurasiaJune 3, 2022 at 9:43 AM

    Businesses across the globe are leveraging the best customer loyalty programs to digitally transform their products and keep their potential audience engaged in the long run.

    ReplyDelete
  6. Hrithik ChaurasiaJuly 6, 2022 at 10:15 AM

    Connect with LetsVeriFy to get the best brand loyalty programs for your business and skyrocket the success of your business in no time!

    ReplyDelete

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