4 WAYS TO BUILD CUSTOMER TRUST AND LOYALTY

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 Tips To Getting More Business.




Customer trust and loyalty are essential for building a successful business. And while this may sound obvious, it's hard to overstate the value of establishing a solid base of long-term customers.

Before customers make a purchase from you, they need to be able to trust you. They need to trust that your messages are accurate, that what you're selling matches up to what you say it is and that if anything goes wrong with the transaction, you'll support them.

Want to know how to gain customer trust and confidence? Follow these 4 actionable methods and you'll be well on your way to gaining and retaining a loyal fanbase.

#1. Offer excellent customer service

The level of customer service you provide has a major impact on customer loyalty and retention. This means it's absolutely essential to have dedicated support staff and to set high standards for the speed and quality of your services. Once you've hired and trained a team of support agents, you need to make it easy for your customers to get in touch. Offer multiple support channels and feature those channels prominently on your site. Then, as customers reach out with questions and issues, make sure to be consistent with your responses. Create a set of guidelines for your agents that outlines appropriate answers for more common inquiries and ensure that they have the tools they need to find solutions to more complex ones.

#2. Be socially active and visible

Being active on social media helps you in a number of ways: You build visibility for your brand, you attract more followers and you find that the followers you do attract have a better feel for who your brand is. The more frequently you expose this side of your brand, the faster you'll be able to build that trust. One of the strengths of building visibility via social media is the amount of flexibility you have there. You can spend your time syndicating onsite content, engaging with new and previous followers, posting images and video or updating customers with news and information. The key is to be active and present on a social platform.

#3. Encourage your customers to leave reviews

Encourage your visitors and customers to leave reviews about your product and service. This shows customers you are listening to them and interested in their needs. Customer reviews can also help you uncover areas in which your business can do better, improving your ability to meet your customer's needs. Make sure reviews are visible and offer constructive information regardless of whether or not the review focused on a product or your service. The more reviews you have on your site, the better, so make sure customers are encouraged to leave a favorable review of their experience after they conduct business with you.

#4. Be contactable

A business' contact page is the touchpoint of interaction with their customers. For that very reason it's guaranteed to be one of the most visited pages on any website. In spite of this, however, many people overlook the significance and consequently the design and user experience of their contact page. Improving the conversion rate of your contact page can benefit your business and provide a human touch to proceedings can help to convert ponderous purchasers into avid advocates. It's a great idea to provide as many avenues for connection as possible: Phone numbers, email address, social media handles and live chat functionality.

Final thoughts...

Trust and loyalty are the building blocks of a strong customer base. They're essential for earning long-term customers and can make all the difference in your company's success. 

There are no shortcuts or secrets to fostering customer trust. It's pretty simple: make your customers your top priority at all times.

Following these logical steps is your fast-track to securing a fiercely loyal fandom and boosting your sales in the process. 

Now you know how to gain customer trust and confidence, why not put some of our advices into action by checking out this tips on how to build brand loyalty using social media.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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