Ways You Can Grow Your Creativity.
Establishing brand authority doesn't happen overnight. It takes consistent effort and a comprehensive focus to build up credibility over an extended period of time. But that hard work will pay off in the end.
When you've built authority, potential customers and clients begin to count on you and trust you and it's hard to imagine that trust not leading to a sale (at some point).
But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I'll show you it can be done. Walk with me...
#1. Strive for honesty
Whether you are writing a short blog post or an advanced e-book, always strive for honesty and straightforwardness in your content. You'll find plenty of opportunities to be clever in your content. However, you should never mislead your audience intentionally, or you may erode any trust you've worked hard to establish. For every type of content, honesty begins with the title. Avoid assigning your articles clickbait titles that entice readers to open a link, only to find the post covers a different topic or doesn't actually answer the question at hand. If you're struggling with low-open or click-through rates, practice crafting exciting yet truthful titles, or build trust by asking your audience for honest feedback on the type of content you create.
#2. Engage your community with meaningful social content
Using social media to reach your audience is a great way to connect with your customers and build a community, and it provides more real estate to establish your brand authority. In fact, it may be the most direct way to interact with prospective customers, allowing you to keep your messaging fresh and aligned with what your audience cares about most. Social media content tie back to your content pillars. Think of this type of content as a short, snackable way to get your brand expertise out there and consider how you can exemplify your brand values and beliefs through visuals. When you incorporate social media into your larger content strategy, you can develop content that's more dynamic than static content like blogs. Your audience will see you reacting in real-time, pilling out your expertise at the snap of your fingers and that will build credibility in your brand and confidence in your competence. #3. Provide excellence to your readers
Your clients can be leading global experts in their fields and consistently market products and services until the cows come home, but if they don't provide top quality content to their readers and followers, they will not gain their trust. No matter what type of business you run, your online content is your product. Make it excellent. Ask one simple questions for all new content. How will the reader benefit from this? Your blog post, article, status update, infographic or other form of online content should help the reader in some way. In addition to excellent content, don't forget content customer service as part of your client's content marketing strategy. Respond to all queries and comments from readers as quickly as possible. Where appropriate, communicate with readers openly either through your website or social media accounts. This goes a long way to establishing your reputation as a trustworthy business or individual.
#4. Associate with authoritative brands
You know the phrase, ''Show me who your friends are, and I'll tell you who you are?'' That can apply in marketing too. If you align with other brands you respect and that are doing right by their customers/users, it's possible some of that same trust will transfer to you if that company's respect is reciprocated. Additionally, if you collaborate, you're getting your brand name in front of a new audience. So, think about which brands it makes sense to collaborate with. There are ways to do this outside of content marketing, like referral programs, but there are content-specific ways to work together too.
#5. Be consistent and reliable in all marketing
As with all relationships, an important part of building trust between two parties is consistency. Establish a content marketing strategy makes it easier to build your brand. As consumers become familiar with your client's name, logo and tagline, they will begin to see them as a reliable source of information. Establish a reputation for reliability requires three things:-
- Consistency across mediums.
- Regularly published blog posts, newsletters and social media updates.
- Reliable quality of work.
Final Thoughts...
The very act of investing in content marketing is a big step in building more brand authority. By creating content that's beneficial for your audience, you're demonstrating your own knowledge and utilizing your expertise.
By continuing to build on your strategy with the above tactics, you can greatly improve the chances your audience will not remember your brand, but begin to trust your brand.
Additionally, it's likely the Google algorithm will recognize your authority, as well, especially after building an impressive link portfolio.
Good luck amplifying your strategy and don't hesitate to reach out if you have any questions!
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