5 EFFECTIVE WAYS TO IMPROVE ONLINE PRESENCE FOR YOUR STARTUP

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 Tips to Grow your Business.




We live in a digital world. And there is no doubt that bringing your business online is a sheer necessity, not just a personal choice. However, maintaining an online presence is an entirely different ball game for business owners.

It's not just about building a single platform where interested consumers can visit. But more about the collective existence of your business on the World Wide Web that you create to broaden your reach.

How can you improve your business or startup online presence and make sure you are visible to your target market when they are using the internet and attract them to your business? Let's find out!

#1. Create an engaging website

Your business needs a website. Period. Even if you have a strong social media presence, you will need a website to direct your sales. Without a credible website, your potential consumers can be skeptical about your business. According to a recent study, 56% of internet users will not trust a business that does not have a website. When creating your business website, make sure it is user-friendly, visually appealing and has the ability to drive conversions. Keep the layout simple so it is easy to load and navigate. Plus, make sure the website is optimally optimized for mobile users.

You can reach us out for the best and easy to navigate website here...

#2. Produce engaging content for readers

Many studies have shown that the best way to attract more business is to produce content that creates value for your potential customers. This material is a fantastic way to introduce your brand and personality to the world and boost your digital presence. To get started, you must create buyer personas that focus on your ideal customer's pain points and motivations, then create content that answers their questions as part of your content strategy. You can also reach potential customers through podcasts, guest posting, or question- and-answer sessions.

#3. Build a community (Focus on brand purpose)

78% of consumers want brands to use social media to help people connect with each other. Now is the time to make sure your brand values shine through. Sharing a clear, consistent and compelling brand story across your content and the online channels you use is vital, with social media being a key platform. The trick is to focus on the channels best suited to your customer.  As lockdown has shown, it's possible to create strong relationships with your customers online, so find new ways to invite them into your virtual world.

#4. Connect for guest opportunities

Collaborating with existing brands for guest posting can also help get your name and business in front of a whole new audience. With guest posts, you can create brand awareness and bring referral traffic to your website. When searching for guest posting opportunities, look for websites that allow you to offer value to the host audience. You should also look for an audience that would actually be interested in the information you provide via your own platform. You can also aim to be a guest on podcast and webinars. With the help of these platforms, you can talk about your business, your brand and your expertise in detail. 

#5. Analyze your results

Once your business starts implementing strategies to boost your online presence, you must analyze your efforts by testing which one works. You can use metrics from different sites like google to see if your SEO is working well. You can set goals if you're building a subscriber list to see if you reach your target and other click-through rates. Increasing your brand awareness online may take a few months, so be patient as you work toward your long-term goals.

Conclusion...

This were just some few tips to get you started on the journey to increase your online presence. But remember that while this may seem like an undemanding task, it will take a lot of patience and consistent efforts to achieve the success you desire.


Does your business need a virtual customer representative for your website? We are here to help you reach your goals... Reach us here...


You can learn more about our market entry expertise or get in touch to discuss a potential project.


Are you looking for online jobs in Kenya? Check it out here

How to make money online? Find out more here


Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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