5 TIPS TO TURN YOUR CUSTOMERS INTO BRAND AMBASSODORS
Transforming Customers to Brand Ambassadors.
Ordinarily, customers buy your products to solve a problem. Customers who go on to become informal ambassadors are the ones who buy your product and find it worthy of raving about. While a satisfied customer may complete an online review of your product, the customer-turned brand ambassador goes further, writing detailed reviews, sharing photos of themselves using your products, or otherwise indicating through their behavior that they love what you sell.
However, turning a customer into a fan is hard enough and turning a fan into a die hard brand ambassador requires a type of loyalty that goes beyond business and creates a deep emotional connection. This kind of loyalty builds the strongest kind of customer base.
Here are some ideas on how you can get your customers to promote you.
#1. Start with a quality product or service
#2. Provide outstanding customer service
#3. Encourage user reviews
#4. Consider an incentive program
#5. Create and cultivate online communities and groups
Final Thoughts...
Brand ambassadors don't need to be models or celebrities. They don't have to be influencers with tons of followers. A customer is just as capable of promoting your brand to their family and friends and their promotions are more effective in generating sales. The key is in their circle of trust.
Since customers promote your brand to people that they know and like, they are more likely to convert these people into customers. Since they can share their personal experience with the brand, their story is more compelling and effective in getting people to do the same.
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Written by: Antony Moturi
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