TOP 5 MOST IMPORTANT ADVANTAGES OF DIGITAL PRESENCE IN BUSINESS

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 Digital Marketing 101; Online Business.




More and more businesses understand the importance and the requirement of having their business online. Being well represented online is a necessary part of becoming successful in most industries. Technology and online options are moving at such a rapid pace, if you haven't built up your presence, now is the time to get started.

No matter how small or big or what industry you belong to, having these vital components can help your business be found by anyone, anywhere and at any given time. 

This is how you can have your business operational around the clock with a virtual showroom open 24 hours a day, 7 days a week!

Below, you will find the reasons why you need to improve the digital presence and digital marketing of your business.

#1. Customers can easily find you

When business has a digital presence, it makes it much easier for customers to easily find you. More often than not, a customer will turn to the internet when looking for a company or a product. Even if you have a brick-and mortal business, you need a digital presences to bridge the gap for your consumers. Some consumers will start their shopping experience online but finish it in person, and others vice versa. Regardless, many new customers will not want to spend a lot of time looking for a company, product or service. Instead, they should be able to find you with a simple Google search. After they find you, will they convert into a customer of your company? Converting leads into customers online has a lot to do with your digital presence, such as the incentives you offer on your site or via your social media channels.

#2. Makes it easier to showcase your products and services

The internet gives businesses an effective platform for showcasing what they have to offer. Whether it's a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest product, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you're all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.

#3. Builds relationships and trust

The beauty of having a site, blog and social media accounts is that they enable reviews and comments about your products. As an expert in your business, you will be able to answer any queries quickly and thoroughly. Any glowing praise that is publicly available will build your online presence and show even brand-new customers that you're a reputable business. Even where there are less than kind reviews or comments, you can reach out to unhappy customers and resolve the issues so that your good name stays intact. It's better to know about an unhappy client so you can make amends and carry your name forward, rather than having an angry customer sharing their distaste for your business without you even knowing they were unhappy in the first place. Being able to right wrongs only helps to build customer loyalty. If you're not forgiven, at least other clients and customers can see that you tried and that you're not forgiven, at least other clients and customers can see that you tried and that you're willing to do everything in your power to keep customers happy.

#4. Digital marketing helps market your Brand

Your brand is what sells you to customers. It can be challenging to market your brand depending on its niche. However, if you build a strong digital presence, building your brand should come quite easily. It's completely free to market your brand using the internet and social media. Now, this only goes so far before having to get involved in paid advertising and targeted advertising. The beauty of a digital presence is that people from thousands of miles away can find your business with one click of a mouse.

#5. Shows you what works and what doesn't

Finally, an online presence allows you to see the effects of all these efforts. Tracking the metrics of your site and social media accounts is quite simple. You'll be able to see numerical proof of what works and what doesn't. If you share a new blog post and see a huge spike in visits, then you'll know you've hit on some content that your audience likes to see. Being able to see the results of your efforts will allow you to make improvements in every aspect of your business.

Final Thoughts....

Building an online presence isn't just beneficial to growing a small business. Its absolutely essential. By creating a blog, maintaining your site, and becoming active in social media, you'll be more accessible to a wider audience. You'll also build consumer trust and be able to market effortlessly. Best of all, you'll always be able to make improvements in all these areas.

Does your business need a virtual customer representative for your website? We are here to help you reach your goals... Reach us here...


You can learn more about our market entry expertise or get in touch to discuss a potential project.


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How to make money online? Find out more here


Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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