TOP DIFFERENCES BETWEEN MARKETING AND ADVERTISING

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 Marketing Vs Advertising.



To most consumers, it may seem there are no differences when comparing marketing vs. advertising. In fact, they do share a common objective- to alert consumers to products and services available for purchase. Although these practices have things in common, nuances lead to there being a difference between marketing and advertising. 

Understanding the differences in the discussion of marketing vs advertising helps businesses and organizations develop effective strategies for reaching target audiences and acquiring more customers.

What is Marketing?

Marketers conduct research and mine data to find opportunities to reach audiences for products, services and brands. This process informs the design and creation of products after ideas are established. Additionally, marketers set value propositions that guide promotions and these selling points often define the product for consumers more than its features.

How do you market...

Marketing involves research and analysis. Through these processes, marketers study how people respond to products and services, which informs how companies create promotional language and design elements related to products. This research also defines consumer segments for tailoring campaigns to the needs of specific populations. Additionally, research into language influences the slogans and mission statements that companies use to sell products.

The basics of marketing strategies can be explained by the four P's- product, place, price and promotion. Price and means of distribution play critical roles in the success of products and market researchers help establish these elements. Marketers also build strategy documents for framing marketing marketing messages. These documents account for the types of consumers who will use a product, the environments that best suit it, the tone that marketing messages should strike and the product personality that consumers should perceive in messaging. Once it's time to develop messages that bring the strategy to life, the worlds of marketing vs advertising begin to overlap.

What is advertising?

Advertising is the process of making a product or service known to an audience. It involves the development of messages that present products, services, ideas and brands to the world. These processes generally entail advertising campaigns in the media. An advertising campaign relies on timely offers, creative positioning and catch phrases to ensure products resonate with consumers.

How do you advertise...

Put simply, advertising spreads the word about products and services. But this process requires careful targeting to ensure campaigns align with the wants and needs of specific audiences. Great advertising campaigns use a mix of media to generate excitement for a product. For example, to promote a product that is geared toward a younger audience, advertisers may use instagram, twitter and other social platforms. Other consumer groups may respond better to radio, tv and print ads. Advertisers need to experiment with media placement to find the right combination for reaching the right audience. Advertisers must also communicate with frequency for their promotions to break through a highly saturated media environment.

Conclusion...

In the business context, marketing and advertising are very big terms which are used many many times. So understanding the difference between the two is vital. After reading this article excerpt, if you still have some doubts then you can understand it by an example that marketing is to pull the customers, whereas advertising is to attract them.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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