4 REASONS WHY YOUR BUSINESS NAME IS IMPORTANT

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 What Are The Benefits of Having a Good Business Name?




A good company name can help launch your startup business successfully and boost its growth rate. Think about companies you purchase from regularly. Do you know how they got their names? Have you ever stopped to think that their business name may be responsible for their success?

Some entrepreneurs don't think hard about the business name they select. They pick something they think is cool and roll with it. Yet, to your customers, your name helps differentiate you from thousands of similar ideas. Your name is their first impression of your business and giving it extra thought now may make all the difference as your company grows.

So let's talk about business names and why they matter. 

#1. Names have power

Business names can be emotional. Names such as Boo or Redskin can offend or attract. Names such as cracker barrel can create a positive or negative image, along with a positive or negative following. Business names have the power to influence, the power to include and the power to exclude. They have the power to inform and they have the power to create a clean and consistent image.

#2. Helps you stand out from the crowd

Today there is no shortage of companies started by entrepreneurs. To your potential customers, you and your competitors all look the same, at which point the only thing differentiating you is the name of your company. Your business name is how your customers will identify you initially. So if you have a unique and memorable business name, you will be miles ahead of the competition.

#3. Improved brand positioning

A good business name can fast track your branding efforts. A relevant name can represent what you do and the values your business stands for. For example, a company dealing in lifestyle products can get a boost if they choose a name such as Life and style. The name correctly reflects the unique proposition of the brand.

#4. First impressions

A business name is often your first impression with customers. They see a sign with your name, and they either remember it or they don't. Either way, this is often your first impression with business owners and investors. Investors like to select businesses for their business potential, but some have more faith in qualitative factors such as marketing and the right business name. The right business name can also help differentiate you among potential investors.

Final Thoughts...

Choose a business name wisely. Properly investing your time and resources into selecting the right business name for your company will make all the difference in the world so choose a name wisely. And no matter how you go about it, remember to enjoy the journey.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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