5 BRILLIANT REASONS TO GROW YOUR BUSINESS WITH NETWORKING

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Networking 101 Simplified.




Networking is synonymous with career growth. Using our contacts to find our next job, earn a promotion, or grow from a mentor, it's often focused on the individual. Yet, entrepreneurs often see the value of networking is not only securing support for their ventures but also driving long-term growth.

As an entrepreneur, the benefits of networking are critical to your personal growth and business development. Small business is all about networking, building relationships and taking action. The power of networking can impact your business in numerous ways if done right.

Check out our top 5 reasons on why networking is essential:

#1. Shared knowledge

Networking is great for sharing ideas and gaining new-found knowledge. Whether you're receiving feedback or discussing your perspective on a topic, it will help expand your knowledge and allow you to see things from a different perspective. The opportunity to gather new information is an often-overlooked benefit of networking. It also offers career progression and development. Feedback is a valuable tool in networking because it allows individuals the opportunity to learn and grow. Whether it's positive or negative, it's a good thing because it shows that your peers are invested in your future. Within a group, it's likely, there will be someone who has already been where you are today, and they'll be able to provide you with the proper resources for success. That will allow you to avoid some of the common mistakes business owners make in the industry.

#2. Opportunities

Starting a business is all about finding opportunities. From finding the right product and market, to expanding into new areas, using these opportunities is key to any business growth. Networking is the perfect way to find these opportunities. Connecting with a professional in your industry can lead to a fruitful partnership down the road. Meeting a venture capitalist can lead to much needed funding. Reaching out to a businessperson across the country can lead to a new joint venture. All these examples have plenty in common, namely networking and the power of strong communities. 

#3. Connections

Remember you are not just gaining exposure to the people in the room, you are building connections with their network took. If someone they know has need that matches your business, if you have made an impression, you will likely get a referral. And remember it's not just a one-way street. If someone in your network matches a business you encounter at an event, don't hesitate to share their details. It will only strengthen your relationship. 

#4. Gain creative ideas

Your network can be an educational source of new perspectives and creative ideas to help you along your business journey. You can never tell how much a person knows just by looking at them. People who join networking groups are seeking to learn new business strategies and share their personal growth experiences. Being able to exchange information about past experiences and current goals are key benefits of networking. It allows you to gain new insights from discussions had with you network group. When receiving new ideas, it also helps you establish best practices when navigating through your career. 

#5. Raise your profile

Being visible and getting noticed is a benefit of networking that's essential in career building. Regularly attending professional and social events will help make your face known. Create value for other attendees by listening carefully, following up on conversations, remembering names, and offering your knowledge and expertise. You can then help to build your reputation as being a knowledgeable, reliable and supportive member of your profession by offering useful information or tips to people who need it. Raising your profile within professional circles will also help you stand out to recruiters, who are always on the lookout for strong talent and who may be more likely to approach you with offers.

Final Thoughts...

Your network can include everyone from friends and family to work colleagues and members of groups to which you might belong-sporting teams, social and interest-based groups, professional associations, religious communities, alumni organizations and digital networks.

If you network well, it shouldn't feel like you're using these networks to further your career. Rather, you should be building strong relationships with people of similar or complementary interests, with both self-growth and mutual benefits in mind.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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