5 BRILLIANT WAYS TO REDUCE SHOPPING CART ABANDONMENT

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 How To Win Clients And Influence Markets.





Shopping cart abandonment is one of the biggest struggles eCommerce businesses last year and the years to come if they don't change tactics. Cart abandonment happens when a shopper adds an item to their virtual shopping cart but leaves before paying.

If you're an e-commerce store owner, there's a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23% according to a recent study. This represents a significant loss of revenue. But if you're able to revive a number of your abandoned carts, you can vastly improve the profitability of your business. 

Take advantage of the following tactics and you can dramatically lower your abandoned cart rate.

#1. Simplify your pricing structure

Let's talk about the number one reason potential customers leave a site after adding items to their shopping cart, additional costs. Research shows that 56% of people who abandoned their carts blamed unexpected expenses as the main contributing factor. There are several things you can do to simplify your pricing structure. First, I suggest adding a visible shopping cart that visitors can see all across your site. When people can see their exact total while shopping, they are less likely to back out when they get to the final checkout page. If you sell physical goods, I recommend adding a shipping calculator to your site so shoppers can see the product's price, taxes and shipping all in one place. Your visitors should also know if you're running any special promotions or have a deal on free shipping after spending a specified amount. Make banners, buttons and promo codes pop across your website and you'll likely see more consumers who are on the fence become customers.

#2. Install a currency converter

If you're selling to an international audience, it's advisable to show prices in each customer's native currency. You don't want your customers leaving your site to consult Google to perform currency conversions to find out how much they're going to have to pay. This can really skyrocket your cart abandonment. 

#3. Offer alternative payment options

18% of respondents in a recent survey said they abandoned a cart because of concerns about payment security. In other words, they didn't trust the merchant with their private financial data. With all the high-profile data breaches and hacks of the last few years, who can blame them? Without a big name to fall back on, small online businesses have a steep hill to climb. You have to convince consumers their private information is safe. That's why tapping into a bigger, trusted brand might be your best bet. To do that, all you have to di is accept popular alternative payment options like PayPal and Visa Checkout. Doing so helps assure customers their information is safe and makes them more likely to continue with an order.

#4. Improve usability

In most cases, the reason for a high online cart abandonment rate lies in the steps a client has to take prior to checkout. However, sometimes the checkout stage is the reason itself. Confusing checkout processes caused by poor usability is one more precondition for leaving shopping carts abandoned. Too complicated checkout process irritates online shoppers. Keep form fields clear and simple. If the information is not essential for processing an order, make it optional to fill in. Also try to automate repetitive aspects of the checkout process to save clients time. For instance, instead of asking a user to fill in the shipping and billing addresses separately, add the function of address duplication. It will allow clients to use the billing address as the shipping address by putting a tick near the necessary function.

#5. Display customer reviews

Social proof plays an enormous role in purchasing decisions. Considering that 70% of consumers say they look at product reviews before making a purchase, it's wise to have plenty of reviews on your product page. In my opinion, nothing beats video reviews. Text reviews are good, but they're easy to fake and are therefore not as credible. I recommend sending an email to your repeat customers. Ask them for a video review in exchange for discount code. Smartphone video quality is perfectly acceptable. In fact, lower quality footage can be viewed as more credible compared to polished studio-shot testimonials.


Final Thoughts...

Reducing shopping cart abandonment is a time-consuming process but one you should definitely pursue if you want to increase your sales and build your audience. The advice presented here today will help you develop a framework that you can use to capture lost shoppers and gradually grow your business.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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