5 REASONS WHY YOUR WEBSITE IS LOSING CUSTOMERS

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 Here's a Quick Cure To Succeed.



As a small business owner, you're most likely aware that having an internet presence is a must have in today's society. Your customers are all over the internet via social media outlets, blog posts, messaging apps, etc. and they'll most likely visit your website at least once before ever utilizing your service. Without the proper web design, your website is losing customers to your competition. 

There are several reasons why your website could be losing sales, from slow loading times to a buggy checkout. If you're wondering if our site is its own worst enemy, check out these five things that might be causing the problem:

#1. Customer mistargeting and irrelevant content

Sales development is impossible without understanding your customer. When your website was being built, how much customer research did you do? And did your website design take this information into account? We are all different: we are all unique and special in our way. But your customers will have several things that unite them. This is your crowd.

#2. Poor website speed

If a website takes longer than 3 seconds to load, more than 40% of visitors will leave the website without viewing any of the content. Consumer experts recommend that websites load in 3 seconds or less. If your website does not load in the recommended time, you run the risk of losing traffic to your website and or reduce customer satisfaction tremendously. 

#3. Not investing in relationships

So people don't always buy the first time they come into contact with you. But that doesn't mean they're not interested. In fact, it often just means they need a little bit more time and convincing. Time to get to know you and more about what you do. And that's where you use the email address that your prospect gave you to nurture your relationship with a series of automated emails that provide your prospects with value. Make sure you don't blame a shortage of time, writer's block or any other excuse for you not implementing this proven and highly effective sales tool. 

#4. Functionality

So your website is fast, friendly and engaging. Your store is filled with pictures and videos and a wealth of information. A customer adds items to their cart, begins the checkout process and boom! Error. Your cart doesn't work. If your website is lacking in functionality, none of the other things you're improving are going to matter. Make sure everything works, all the time, no excuses. If a part of your site is broken, it should immediately jump to priority no. 1. 

#5. You don't make yourself available

Customers have questions. After all, they are on your website seeking a solution to a problem. Why else would they be there? If you do not make it easy for customers to contact you and be available when they do, this can harm sales. Being available is a sign that you care. It helps convince your customers that you are trustworthy, reputable and someone they would like to buy from. Most of all, it allows you to reduce friction in your customer's journey.


Final thoughts...

These five areas are only a snapshot of what could be going wrong with your website. Most of these problems are easy to fix. If your website is losing sales, we recommend using the leader in your industry as a benchmark. What do they do right? What can you learn from them?

Ultimately, sales development is an ongoing process. The points in this article will give you a good foundation to work from. Good luck!


Does your business need a virtual customer representative for your website? We are here to help you reach your goals... Reach us here...


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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