5 MOST EFFECTIVE INFLUENCER COLLABORATION IDEAS TO HELP IN DIGITAL MARKETING

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 Ideas for Social Media Campaigns.




Collaboration with social media influencers is a proven method to increase brand awareness and sales or site traffic. Did you know that 63% of marketers today work with ten or more influencers on every campaign? Have you thought about the various ways to collaborate with influencers? 

While quality content is an essential element to the success of a campaign, there's another aspect that's crucial; finding influencers that match your brand's image and the goals of your campaign.

With that in mind, here are some suggestions on how you can work with social media influencers.

#1. Giveaways

People love freebies and love winning things. If you're hosting giveaways through an influencer's account, it's a great opportunity to increase the followers and engagement of both the influencer as well as your brand. Also, it puts your brand's name in people's minds. Since giveaways typically require that participants follow your pages as well as to comment and or like the page, they can result in an increase in followers and engagement rate. Now, some of these new followers may become loyal, engaged customers. But expect some to drop off once the giveaway ends. Giveaways are great in content that is easily seen and simple to come back to, such as static Instagram posts.

#2. Sponsored social media content

Partnering with influencers in exchange for sponsored social media posts is the most common type of influencer marketing collaboration. An influencer creates and posts content to promote your brand on their social media accounts. The influencer will require you to give your content guidelines and influencer marketing objectives to help them know what you expect from them. Accordingly, they'll create content based on the brief you share in exchange for a fee.

#3. Sponsored blog posts

Other than the popular social media platforms, consumers also turn to blogs as the most trusted sources of information online. Brands are thus turning to influencer bloggers to leverage the trust of their target audience. There are two types of posts in this category; One is a dedicated post that revolves around your products or services. The content focuses on your brand and may also include an exclusive discount code for purchases or a custom giveaway. You can also ask the blogger to mention your brand in a roundup post of products or services. In this case, the blog post will include a number of businesses including yours. Alternatively, you can also ask the blogger to mention your brand in a roundup post of products or services. In this case, the blog post will include a number of businesses including yours. When collaborating with bloggers, choose someone who resonates with your brand's values and aesthetics. 

#4. Unboxings

If done correctly, unboxings are a great way to build confidence in your product because people can see exactly how it arrived and when it's opened for the very first time. This creates a feeling of the product being authentic with no noticeable influence from marketing teams. The most important aspect of success in unboxing is an influencer's spontaneous reaction. The first impression they get sets the tone for how their audience will perceive your company. Therefore, it's crucial to choose an influencer that is in tune with your brand's goals and enthusiastic about your products. Unboxings are best performed on livestream or video, so that users know they're watching an authentic reaction. Depending on the type of product, you may want to create a long unboxing and set-up video, or just a short clip showing off the product. The point here is you can work with YouTubers, Instagrammers or TikTok creators alike. 

#5. Live experiences or Q&A 

Live streaming is a fantastic way to collaborate, since it lets the viewers interact directly with the influencer in real time. Live streaming increases the authenticity of collaborations too, since the audience is aware that the influencer won't be able to polish their content until it's perfect. Live streaming is extremely engaging due to other social media features as well. Users can interact with the influencers live stream via chats. This means that the streamer will respond to questions in real-time. This can stimulate discussion about your company or product and make sure that the audience finds out what it wants to know about your brand and product.

Final Thoughts...

These are only some of the ways to work with influencers. There are a myriad of options for content formats today, so let your imagination run wild. Make sure to reach out to influencers for ideas, too. They're the expert content creators in the end, and they may provide ideas you might not have thought of.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.

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