TOP 3 SECRETS OF LEADERSHIP THAT STARTUP CEO'S NEED TO KNOW

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 Leadership Simplified 101:



Startups embody a nuance and mostly unexplored aspect of organizational performance. A promising business venture meets a typically young yet fervent workforce, resulting in the intersection of entrepreneurship and the demand for strong leadership. 

So, how do effective startup CEOs tailor their leadership methodology to optimize company performance?

#1. Embrace strategic failure

The most experienced startup leaders understand that failure is inevitable. And rather than avoiding that failure, they willingly confront it on their terms because no one learns from success. Strategic failure can play a key role in one of the most important aspects of maintaining a startup. Insights reports that one of the primary causes (38% of cases) of failure in venture businesses is a lack of funding. Investors may exit for a myriad of reasons. But ultimately, it comes down to faith in leadership, making it vital for inexperienced founders to test their pitches in the field and instill that faith in themselves and the startup vision. One common mistake young founders often make when searching for funding is pursuing the biggest investors with the most capital from the starting gate. Instead, they should start small, pitching to as many minor investors as possible. While this process will most likely lead to repeated failure, it also gives young leaders insight, experience and confidence at lower risk. 

#2. Have a clear vision in place

Behind every successful startup is a philosophy, a reason that company exists and a purpose it serves. It's the foundation of the firm, providing alignment, direction, focus and unity. However, while anyone can produce a great idea, very few people know how to carefully curate that vision from its inception. The most important step in nurturing a company vision is communicating it to the workforce simply, clearly and often. This is essential to making employees at all levels feel connected to the company and their individual work. Reinforcing the company vision also protects the startup against burnout and lack of passion. Moreover, there eventually comes a time for delegating responsibility and leadership roles, at which point CEOs will ask themselves, "who understands this company, where it's going, and what it needs to get there." Without a strong vision permeating the company, delegating leadership is akin to establishing pillars with unstable foundations, opening the door for failure and collapse.

#3. Eliminate ego

Another major hurdle for young CEOs is eliminating ego from the startup equation. Many have labored over the ideas for years and are used to carrying 100% of the responsibilities, to the extent that every task and decision becomes personal. But once the company is up and running, it can no longer be solely about them. And that inflated sense of individualism can generate disharmony and team problems. Since most startups work with limited human resources, being a team player is crucial to leading a motivated workforce and successful venture. Great startup leaders learn early to suppress their ego and accept that they can't do everything. Rather than hoarding responsibility, they share it. They establish concrete managerial hierarchies to avoid contending egos, but they also treat employees at every level like co-entrepreneurs, allotting responsibility and demonstrating trust in their team.

Final Thoughts...

Successful startup leaders know better. They devise and nurture a clear vision, embrace strategic failure and stifle their egos. They take responsibility for their influence and use it to positively impact employees, investors and organizational performance. They understand that startups are extremely delicate structures and every move they make can make the difference between growth and failure. Every move they make falls under leadership.


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Written by: Antony Moturi


   About the Author: 


Antony is a professional DJ, Pianist, Social Media Manager, Content Creator and a Blogger. Besides that he does professional Sound Engineering, Public Speaking and is a Youth Leader.


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