First And First Capital International Ltd

 Types of Marketing to Use Today Like many of the people who work in the industry, digital marketing  was born in the 90s.  Back then, email was the age of most college graduates, AT&T launched the first banner ad and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then sprouting many more types of marketing. Some are definitely more effective and relevant than others. Here some tips to help:- #1. Traditional Marketing Traditional marketing refers to brand promotion on any kind of channel that has been around since before the advent of the internet. Because information wasn't easily accessible and readily available the majority of traditional marketing relied on outbound tactics such as print, television ads and billboards. #2. Digital Marketing  Is the opposite of traditional marketing, leveraging technology that didn't exist traditionally to reach audiences in new ways. This type of marketing encompasses all ma

 The Difference between Digital and Social Media Marketing Digital Marketing -  The purpose of digital marketing is to implement a variety of digital channels to grow sales and profits, create brand awareness and customer trust, create value and much more. Those in charge of a digital marketing strategy are responsible for testing strategies, measuring analytics and making campaign changes to determine what strategies work best for a brand or business. Social Media Marketing - Social media marketing focuses solely on marketing strategies distributed across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat and many more. Similar to a digital marketing campaign, it's not necessary to include all social channels in a marketing strategy. When choosing which social media platforms to use, marketers will include the social media channels that best express your brand voice, give you optimal visibility and allow customers to engage with you most. Diffe

WAYS TO BUILD A POWERFUL NETWORK   Network isn't just about handing out and collecting business cards. It's just about connecting, establishing and building relationships that are mutually beneficial for you and others. It's well known that networking is the key to a successful career. You can have the skills and the education, but without connections, it will be very difficult to get a job or even build a business. With so many personal and professional factors involved, it's important to put your energy toward  building a powerful network . A lot of people have trouble with networking because they are introverted, feel like they are using people and come off as selfish instead of helpful. Here are some tips that will help you, even if you're not a natural schmoozer. #1. Focus on the right people. The secret to networking isn't to attend a networking event and pass out as many business cards as you can. It's not meeting as many people as possible in hopes s

 GOLDEN RULES OF GOAL SETTING Without goals, you can lack focus and direction. Setting personal goals puts you in the driver's seat, giving you the power to transform your own life into whatever direction you desire. However, in many circumstances, the initial goals we set out to complete are abandoned somewhere along the way. To accomplish your goals, you need to know how to set them. This process begins with careful consideration, followed by ample amounts of hard work in order to achieve what we set out to do. In order to make the most of this process, here are some steps for effective goal setting: #1. Believe in the process The first step to goal setting is having absolute faith and belief in the process. If you don't have the confidence in yourself and your abilities, then you might as well forget about your attempt to achieve your goals. If you are in doubt, look around you. Everything you can see began as a goal in someone's head. Turn your thoughts into a reality.

Central bank digital currencies (CBDC) have been an important point of interest for the cryptocurrency community for several years. In 2020 and 2021, as COVID accelerated the global movement away from cash, the concept of this new form of money became more popular than ever. So, what are central bank digital currencies? How are they different from cryptocurrencies? Central bank digital currencies are essentially what they sound like–they are digital versions of fiat currencies that central banks issue for the general public. Like other cryptocurrencies, CBDCs use blockchain technology. However, there are some essential differences between CBDCs and cryptocurrencies like bitcoin. Unlike bitcoin, CBDCs are centralized. In other words, a single entity–a central bank–is in charge of issuing a digital currency for the public. The central bank also controls the supply of the CBDC and is responsible for regulating it as part of the financial system. CBDCs have a fixed value tied to the fiat c

 Habits of a Productive Person It doesn't matter what you do or where you work - everyone is looking for ways to be more productive on the job. But excessive amounts of caffeine and list-making won't get you any closer to reaching peak productivity levels today. So why are we all so obsessed with productivity? It's probably because because in this digital age, staying on task and avoiding distraction is harder to accomplish than your actual work. Not to mention the feeling of a productive workday is somewhat euphoric. Ensure you make room for increased productivity by putting these habits into play: #1. Track how you spend your time It's hard to figure out how you spend your time better if you don't know where it's going now. For ideally a week (but at least a few days), monitor what tasks you're working on each day and how much time you devote to each one. You may be surprised to see just how much time you're wasting on things you care less about. Once

By Business Daily Mobile money platform M-Pesa has overtaken voice to become the biggest revenue earner for Safaricom, underlining the growth of the financial service that was launched on March 6, 2007. The platform’s revenue declined 2.1 percent to Sh82.64 billion in the year ended March, surpassing sales from the voice which recorded a larger drop of 4.6 percent to Sh82.55 billion. The telco’s net profit fell 6.8 percent to Sh68.6 billion in the review period, after the coronavirus crisis hit revenue from financial services and calls in the year to the end of March. The Nairobi Securities Exchange-listed firm declared a final dividend of Sh0.92 per share, bringing its total payout for the period to Sh1.37 per share. The payout marks a slight drop from the distribution of Sh1.4 per share the year before. M-Pesa’s rise to the top came despite the telco zero-rating fees on transactions of Sh1,000 and below from March 16 to December 31 last year. When charges were reinstated on J