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7 HOME BUSINESS IDEAS YOU CAN START

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 Work from Home Business Ideas If you're  planning to start a business , you might start thinking about things like renting commercial real estate, commuting to an office, or managing employees. But with the rise of home businesses, more and more people are discovering ways to use remote work to pursue entrepreneurship, with their business headquarter at home. While there are countless ways to start a home-based business, here are the most approachable home business ideas to consider #1. Sell handmade products  If you love crafts or art, why not sell your handcrafted products online. For example you could: make candles Create jewelry Create pieces of art Make homemade food Design and sew clothes Craft wooden furniture Whatever you like to create, selling handmade products is a great way to turn a passion into work-from home business opportunity. If this home business idea has caught your eye, start by writing a list of everything you could create. Then do some online research to se

7 CREATIVE WAYS TO MARKET YOUR BUSINESS

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 Promoting your business made simple The previous year has been brutal for small businesses. Millions have had to cut staff and scale back their operations. No need to worry, good times are just around the corner. Consistency and patience is the key . From boosting your visuals to rewarding your loyal customers, there are several effective and affordable ways to spread the good word of your business. Marketing doesn't always have to be expensive. Sometimes, all it takes is energy, creativity and savvy knowledge of where to find inexpensive, high-quality tools to help you get it done.  Lets get started:- #1. Profile your target markets Trying to promote your product or service to everyone can be costly and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. Generally segmentation is based on factors such as :  Geographical location Demographics that is age, gender, education level, income, occupatio

5 TECHNIQUES OF WRITING A SIMPLE BUSINESS PLAN

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 Business Plan Writing Simplified Running a business is not a straightforward path, rather it's a curved road full of ups and downs. That's why it's easy to get lost and stray away from the destination you originally envisioned. To make sure business owners don't get overwhelmed halfway through their journey of building a functional company, they map the entire road out in a business plan . Business plans are both an analytical and planning tool, two components that are essential for getting a new business off the ground. This article highlights key insights of how to create the best business plan that will serve your business now and in the future. #1.  Determine your purpose Having a plan to make profit is important, but it's not the only thing that matters when you start a business. Business plans encourage entrepreneurs to focus on what they are going to do. Entrepreneurs should take time to identify and articulate their business's core values and purpose. T

5 TIPS TO BOOST YOUR BRAND TO START MAKING MONEY

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 Boost your brand Creating a personal and professional brand is more than just writing a good summary on your  LinkedIn profile , although it can begin there. Establishing a personal brand is a multi-level endeavor, beginning with identifying your vision for life and future, your purpose, passions, interests, values and strengths. Once identified, these elements come together as a unique value proposition and form the foundation for your future professional endeavors. Whether you're in the midst of career transition, or happy at your current job, now is a good time to get started on a purposeful approach to your personal brand. Here are some tips to help: #1. Identify your brand Your brand should be tied to your identity and depict an accurate representation of who you are personally and professionally. If someone walks into a room and says your name, how do people respond? Good or bad, they say something that reflects your brand. Since people will brand you anyway, take control of

How Taxes on Airtime, Data Will Affect You

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  Excise taxes on airtime and data are set to go up from 15 to 20 percent — allowing the taxman to collect at least Sh8 billion in extra revenues from Safaricom, Airtel and Telkom Kenya. This move will hit the consumers of airtime and data hard in the pocket especially in view of the fact that the consumer of mobile telephone services also bear the burden of paying VAT that is levied at 16 percent. Simply put, it means that if as a consumer you buy airtime or mobile data of an amount of Sh100 a whole Sh36 will go to the government in the form of taxes. Clearly, mobile telephone users will be paying some of the highest taxes on the land. Two policy questions arise: what is the primary purpose of taxation? Merely to collect more money for the government or to enable the achievement of good in society? What if, in stubbornly insisting on collecting more revenues, the taxman unwittingly finds himself hurting citizens, companies and the broader macroeconomy? But what should be of

6 TIPS ON HOW TO BUILD A SUCCESSFUL PERSONAL BRAND TO HELP YOU MAKE MONEY ONLINE

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Branding Tips On Making Money Online Branding is what companies stand for. It's reflected in how that company acts, how it serves people, the value that the company shares and how the company projects those values. A strong brand stands out in the crowd and gains more sales, increased awareness and better customer experiences as a result.  Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or  become an influencer  within your niche, self-branding can help increase your reputation as a leader. This article will guide you through the steps toward branding your self. #1. Be authentic When it comes to self-branding, being authentic is essential. But what the does that mean? It means be yourself. Everyone's got their own quirk. Maybe you randomly burst into a song in the middle of a conversation. Or maybe you have a really different way of dressing yourself. There's something about you that makes you o

5 TIPS TO HELP YOU KEEP PACE WITH YOUR CUSTOMERS

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Digital transformation One-click buying isn't just reserved for online shoppers. It has also become the expectation of customers purchasing commercial grade equipment for a small or mid-sized company. Changing demographics and advances in technology both play a role in the  evolving needs of your customers. The question is can you keep up? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), small, mid-sized or enterprise, the approach to matching your customer's evolution is remarkably similar. Here are five areas of focus to help your business move at the same pace of your customer or even a few paces ahead. #1. Define the end-line vision Many organizations fail to fully  leverage new technologies  and bridge the digital gap because they lack a defined vision of where they want to be. They have short-term goals but no overarching end-line vision. The result is minor improvements and tweaks to processes, but the organization is always playing catch