First And First Capital International Ltd

 Tips For Online Entrepreneurs. As online entrepreneur, your business is as good as your tools. The internet offers a number of opportunities for almost anyone to make money . Whether you just want to earn a little money on the side, or whether you hope to grow your venture into something that can replace your day job, there are a few tools that can help you. In this article, we share 5 must have online business tools that will help you level up your game. #1. Website In 2017 going backwards, stressing a need for a website may sound a bit ridiculous, but you'd be surprised at the number of new businesses that think a Facebook page is a substitute for a proper business site. A fully-fledged website is a much better bet. It allows you to define your brand precisely the way you want to and attract more traffic through organic search. In an ideal world, it's good to get a professional web designer on board to help you construct a site. #2. Content management platform Don't for...

 Ways You Can Grow Your Creativity. Establishing brand authority doesn't happen overnight. It takes consistent effort and a comprehensive focus to build up credibility over an extended period of time. But that hard work will pay off in the end.  When you've built authority, potential customers and clients begin to count on you and trust you and it's hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way , and in this article, I'll show you it can be done. Walk with me... #1. Strive for honesty Whether you are writing a short blog post or an advanced e-book, always strive for honesty and straightforwardness in your content. You'll find plenty of opportunities to be clever in your content. However, you should never mislead your audience intentionally, or you may erode any trust you've worked hard to establish. For every type of content, honesty begin...

 Tips To Getting More Business. Customer trust and loyalty are essential for building a successful business . And while this may sound obvious, it's hard to overstate the value of establishing a solid base of long-term customers. Before customers make a purchase from you, they need to be able to trust you. They need to trust that your messages are accurate, that what you're selling matches up to what you say it is and that if anything goes wrong with the transaction, you'll support them. Want to know how to gain customer trust and confidence? Follow these 4 actionable methods and you'll be well on your way to gaining and retaining a loyal fanbase. #1. Offer excellent customer service The level of customer service you provide has a major impact on customer loyalty and retention. This means it's absolutely essential to have dedicated support staff and to set high standards for the speed and quality of your services. Once you've hired and trained a team of support ...

 Tips to Make You Irresistible to Clients. In recent years, the word authenticity has become a smart marketer to build customer loyalty, and for good reason. The truth is, people are tired of producing brand images, carefully crafted press releases and company statements that sound like they were written by a publicist. In actuality, prospects have developed into savvier, sassier and extra vocal about what they count on and infrequently demand from manufactures today. That is one of many compelling reasons why good manufactures are focused with authenticity rather than counting on it as a final resort. Whether or not you are simply beginning an organization or have been in enterprise for many years, listed here are 3 ways to make use of authenticity to construct buyer loyalty. Walk with me... #1. Win the trust of customers First, authenticity inherently generates trust. When customers better understand the types of people who run the company, they begin to trust them more. Does t...

 The Untold Secret to Mastering Authenticity. There's something to be said about authenticity in business . It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result? A much more enriching and personable work experience and an irresistible magnetism that attracts new business. Authentic people and things are the real deal. And when it comes to business, this matters more than you may think. Take a look at the following techniques to build and maintain authenticity in business. #1. Use storytelling Authentic people and things have stories behind them. These stories back up claims and highlights how they got to where they are today. An authentic meal? Passed down from generation to generation. An authentic artifact? Found through an excavation in some part of the world. An authentic business? Started in the basement of a factory, built up through years of struggle, determination and grit. You need to be a storyteller. A...

 This is What Professionals Do. As social media becomes a go-to communication platform for consumers across all demographics, it's important for companies to increase their brand awareness on the platforms their audiences use. Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your business and build brand loyalty. We have some tips for you that could help improve your overall brand loyalty and attract new loyal customers to your business. #1. Engage with customers Building a sense of community and connection with your customers is the foundation of brand loyalty, and it's easier now than ever with social media. Engaging customers will help them feel included and show them that they are important and valued. This means liking and responding to comments, sharing people's posts, answering their questions and telling them how much they're appreciated and valued. #2. Make your clients the hero Leveraging the ...

Equity Group, which consists of Equity Bank, has introduced a new centralized digital system that enables its customers to receive payments from a variety of mobile money platforms via a single till number. The digital system referred to as ‘One Equity Till Number’ allows businesses/individuals to receive payments from customers through among others popular mobile money platforms M-PESA, PesaLink, Airtel Money, and Equitell as well as Equity Mobile one till number without needing to have multiple Pay bills/Till numbers. According to Equity Group, the service is aimed at allowing businesses, both small and large, to collect all their payments directly into their bank account without several transfers. One Equity Till Number does not limit the amount of money one can receive – and respective business owners can access the cash instantly – free of charge. Equity says the new centralized digital system will help improve businesses' credit scores, subsequently enabling them to acc...

 Creating Networks in Business. Small businesses have a number of unique traits that make them integral to their local communities. They offer a more personal experience to area customers. They're locally minded, since the founders are usually native to the area themselves.  Small business participation in the community not only plays a crucial role in establishing and maintaining an area's vibrancy and unique character, but also provides many benefits to the businesses themselves. Getting involved with the community is a great way to network, develop relationships with your neighbors, boost employee morale, learn new skills, receive honest feedback from your customers and boost the profile of your business as well as your area.  To increase the value of this mutually beneficial arrangement, there are a handful of strategies business owners can use to better engage in the local community and connect with more potential customers. #1. Volunteer As a small business owner,...

 Start Your Online Business Today and Sale. When starting an online business , getting your first online sale doesn't come easy. It could be a long and treacherous journey, but eventually, it will happen.  The internet offers everyone a virtually limitless platform to start a business and earn profits. There are many tools to allow you to easily create a website , and tracking and analytical tools that make it easier to manage and monitor your business. So, to help with the journey, we have made a list of what you can do to help things move along a little faster. Here are some actionable steps to starting an online business. #1. Identify customer demand You may ask some of your friends the best type of online business to start and they may give you plenty of suggestions. Remember, the right answer is within you. Deciding what type of online business you would start up means reflecting deeply on the things you want to do and things you are good at. Look ahead and ask yours...

 Transforming Customers to Brand Ambassadors. Ordinarily, customers buy your products to solve a problem . Customers who go on to become informal ambassadors are the ones who buy your product and find it worthy of raving about. While a satisfied customer may complete an online review of your product, the customer-turned brand ambassador goes further, writing detailed reviews, sharing photos of themselves using your products, or otherwise indicating through their behavior that they love what you sell. However, turning a customer into a fan is hard enough and turning a fan into a die hard brand ambassador requires a type of loyalty that goes beyond business and creates a deep emotional connection. This kind of loyalty builds the strongest kind of customer base. Here are some ideas on how you can get your customers to promote you. #1. Start with a quality product or service This one should be a no-brainer, but it's easy to get caught up in the excitement of beta testing and proto...

 The Basics of Branding. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.  Let's take a look at what makes each element so vital to successfully branding your business. #1. Create a Logo A logo is a design or symbol that is created by an organization and identifies its offerings and services. Iconic logos, like the Nike Swoosh and Coca-Cola script, are instantly recognizable to consumers. Beyond recognition, logos play several important roles in branding for small businesses:  They make a strong first impression. Even at a distance, it will always remind you that you are close to a certain brand's location. A logo can help convey t...